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The Lead Creative

The Lead Creative: "More creative freedom, less money"

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

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Zibusiso Mkhwanazi

M&C Saatchi and M&N Brands part to grow independently

Jessica Tennant 28 Aug 2018

Latest Warc trends report shifts focus to online video advertising

Latest Warc trends report shifts focus to online video advertising

23 Aug 2018

#Newsmaker: Clive McMurray recognised for outstanding event management

#Newsmaker: Clive McMurray recognised for outstanding event management

Jessica Tennant 22 Aug 2018

A conversation about strategy, ad agencies and the role of strategists inside ad agencies

A conversation about strategy, ad agencies and the role of strategists inside ad agencies

Bogosi Motshegwa 22 Aug 2018

Focus on the moments that matter with Uber Kenya

Focus on the moments that matter with Uber Kenya

22 Aug 2018

Introducing... #MarketingFridays

Introducing... #MarketingFridays

Jessica Tennant 22 Aug 2018

Netflix is now showing ads between episodes to some users

Netflix is now showing ads between episodes to some users

Andy Walker 20 Aug 2018

Advertising code of conduct for social media being drafted

Advertising code of conduct for social media being drafted

20 Aug 2018

Fabian Frese, CCO of Kolle Rebbe Germany and #Loeries2018 film, and radio and audio jury president. © Al Nicoll, Gallo Images.

#Loeries2018: The power of fear and boredom

Angie White 17 Aug 2018

Sebastian Padilla, cofounder of Anagrama Studio and Loeries 2018 design jury president. © Al Nicoll, Gallo Images.

#Loeries2018: How to press the refresh button on your creativity

Leigh Andrews 17 Aug 2018

Ramsey Naja, CCO of JTW Middle East. © Al Nicoll, Gallo Images.

#Loeries2018: The not-so terrifying future of advertising

Leigh Andrews 17 Aug 2018

#Loeries2018: Welcome to the hypermarket

#Loeries2018: Welcome to the hypermarket

Angie White 17 Aug 2018

How to use performance marketing to grow business effectively

How to use performance marketing to grow business effectively

15 Aug 2018

phichai angthong via .

Let's re-look the advertising pricing model

Lufuno Makungo 14 Aug 2018

Remarketing 101: Understanding what it is...

Remarketing 101: Understanding what it is...

JG Bezuidenhout 14 Aug 2018

Spotify may soon let users skip advertisements

Spotify may soon let users skip advertisements

Andy Walker 13 Aug 2018

Liam Wielopolski, chief creative officer, DDB South Africa. © .

Ad Stars announces judges for 2018 Awards

8 Aug 2018

Mark Read, WPP Chief Operating Officer. Image supplied.

#NewBiz: WPP entrusted with stewardship of Unilever's Sunlight brand across Africa

7 Aug 2018

The need for the advertising industry to modernise

The need for the advertising industry to modernise

Alistair Mokoena 3 Aug 2018

MTV Shuga launches three new campaigns

MTV Shuga launches three new campaigns

1 Aug 2018

Fernando Machado, global chief marketing officer, Burger King. Screengrab from .

Warc reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018

1 Aug 2018

How to deal with the troll armies

How to deal with the troll armies

Louise Marsland 31 Jul 2018

Nkanyezi Masango is The Skulls 2018 chair of judges

Nkanyezi Masango is The Skulls 2018 chair of judges

31 Jul 2018

Avatar appoints Grant Sithole as new chief creative officer

30 Jul 2018

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

Leigh Andrews 30 Jul 2018

#Apex2018: How to build a global brand with a local insight

Jessica Tennant 26 Jul 2018

Nonzukiso “Zukie” Siyotula has been appointed non-executive director and Nkosinathi Biko is now the Ogilvy board's new chairman. Image supplied.

Nkosinathi Biko has been appointed as new chairman of Ogilvy board

25 Jul 2018

Screengrab from .

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

#Apex2018: Are we human or are we brands?

#Apex2018: Are we human or are we brands?

Jessica Tennant 24 Jul 2018

Consumer research in Zimbabwe expanded

Consumer research in Zimbabwe expanded

23 Jul 2018

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