To have content displayed, corporations need to understand what the search engines are looking for and then provide it to them. If one company does not want to do that, a competitor certainly will.
As evidenced by the phenomenal success of Google (Nasdaq: GOOG), search has evolved from an interesting sideline into a primary function for many, if not most, Internet users. Consequently, more and more companies are putting content up on their Web sites to attract the attention of search engines.
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