[2012 trends] Five African digital trends for 2012
Africa is a mobile-first digital environment with 55% of the continent's 1 billion people having mobile phones. In South Africa mobile internet penetration is 70%, whilst desktop internet penetration sits at only at 11%, whereas in Nigeria mobile and desktop penetration are both over 20%.
![[2012 trends] Five African digital trends for 2012](https://biz-file.com/c/1201/92227.jpg)
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- Bizcommunity Special Section: Biz Trends 2012 - sponsored by Aegis Media
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About Dawn Rowlands
Dawn Rowlands is the of CEO Dentsu Aegis Network SSA. She has over 20 years of experience in the media industry and has most notably been a shareholder founding partner of Nota Bene, a strategy agency in South Africa, and is also the founder of Posterscope SA. Contact Dawn on moc.aidemea@sdnalwor.nwad.

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