The 'Africa View' app curates CNN International's extensive Africa content, including the network's 'Africa View' weekly infographic content, providing background and context to trends, figures and initiatives shaping the African continent. The app also highlights content from CNN's flagship African programming including 'Inside Africa'; and 'CNN Marketplace Africa', as well as breaking news and analysis about the continent.
All content on the 'Africa View' app is editorially independent, alongside prominent MTN branding and messages. The app launch is part of a multi-platform commercial partnership between CNN and MTN, spanning advertising, sponsorship and digital components.
• Weekly updates of 'Africa View' segment content
• Premium content of CNN International's Africa features shows 'Inside Africa' and 'CNN Marketplace Africa'
• Customised push notifications
• Ability to save favourite stories and continue reading offline
Antonio Canto, VP, Advertising Sales, CNN International said, "The app is the perfect way of delivering up-to-date African news, stories and the channel's award-winning Africa shows' content straight to a smartphone. The app marks the latest step in a unique commercial partnership with MTN to find new, relevant ways to connect with CNN's mobile audience across Africa and beyond."
