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Marketing & Media#CannesLions2026 | Increased representation from Africa on shortlisting juries
8 May 2026
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IBM's global integration opportunity
Every problem is an opportunity, which makes the African mess one hell of an opportunity for IBM Country General Manager Mark Harris. The big question for him and his executive team at IBM: will IBM grab it?
If Harris has a hand in it, probably. He's a consummate strategist and nuts-and-bolts operator — "a man of action"...
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