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Advertising News Africa

World Media Awards open for entries

Entries for World Media Awards (hosted by the World Media Group) have opened. The global World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising and the organisers are particularly keen to receive more entries from the Middle East and Africa this year.
World Media Awards open for entries

Entry to the WMAs at www.wm-awards.com is totally free, but entrants have the option to make a voluntary donation to Reporters Without Borders. Campaigns must be content-driven and have intentionally targeted audiences in at least four countries, with 75% of activity having been implemented in 2016.

All categories can be entered by advertisers and their media, PR and creative agencies; while media owners are only permitted to enter the new Entertainment and Media category directly. There is no requirement for campaigns to have run in any of the World Media Group brands. The closing date for entries is Thursday, 16 February 2017.

To reflect the importance of collaboration in creating successful international, content-driven advertising campaigns, the independent jury will number 30 heavy-weight judges from brands, agencies and media owners and is presided over by three co-heads: Ian Armstrong, global advertising general manager, Jaguar Land Rover; Sanjay Nazerali, Global Chief Strategy officer with Carat Global; and Raquel Bubar, director, T Brand Studio International at The New York Times. The full list of judges is available on the website.
Categories

There will be eight Award categories and a Grand Prix selected by the jury from amongst the category winners, as follows:

  • Automotive
  • Corporate Influencer
  • Financial Services
  • Foreign Direct Investment and Economic Development
  • Lifestyle & Luxury
  • Media & Entertainment (new)
  • Technology and Telecoms
  • Travel & Tourism

All category winners will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, Quartz, The New York Times, National Geographic, Newsweek, Fortune, Forbes, The Economist and Bloomberg.

In addition, a number of the winning case studies will be published in the World Media Awards showcase on the World Media Group website.

The winners of the Awards will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday, 6 April 2017.  All shortlisted entrants will receive two free tickets to join the celebration as guests of the World Media Group, and additional tickets will be available for purchase.

World Media Group is a strategic alliance of the world’s leading publications which incorporates Bloomberg Media, The Economist, Forbes, Fortune, National Geographic, Newsweek, Quartz, The New York Times, Time and The Wall Street Journal. Its aim is to promote award-winning journalism and the role of international media.

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