The do's and don'ts of real-time customer engagement

[Yudhvir Seetharam] Some of the most successful companies of all time have achieved that success by effectively collecting, analysing, and leveraging customer data. This simple truth has been repeatedly confirmed by research...

Enable your account sales team with these steps

[Warren Moss] Sales enablement provides sales teams with everything they need to sell as the point of focus, and is a major point of priority for many in the B2B space...

#Newsmaker: Cassandra Wingrove heading up sales at Mickey Llew's Australian office

[Jessica Tennant] Performance marketing and SEO agency Mickey Llew recently appointed Cassandra Wingrove to lead growth and development at its Australian office...

The sales game will evolve in 2021, but how do we adapt?

[Louise Robinson] For anyone in sales, 2020 has been a challenging year. Going forward, we will see this hardship continue into 2021 and how we respond to the new demands will be critical...

Even if you can't sell during the lockdown, you can fill your funnel

[Grant Lapping] The number of hours that people are spending on digital platforms has climbed through the roof in most countries under lockdown, including South Africa...

How brands should respond to declining sales

[Austin Efienamokwu] It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

Rethink refunds for increased sales and loyalty

[Thomas Pays] Just as much as consumers want the easiest shopping experience and getting their goods quickly, they want their money back fast for returns...

#EntrepreneurMonth: Securing sales by pitching to win with Justin Cohen

[Leigh Andrews] Business strategist Justin Cohen has coached global entrepreneurs, small businesses and major corporates on how to win some of the toughest multimillion-dollar pitches. To kick off our #EntrepreneurMonth coverage, he shares that business pitching in SA is no different than it is anywhere else...

#Newsmaker: Rand Show appoints Didi Okoro as its new sales manager

[Juanita Pienaar] Didi Okoro was recently appointed as the new sales manager for the Rand Show...

How to use special days and occasions to help drum up sales

[Selina Bieber] If you're looking to market your small business, consider celebration days, special events and public holidays as the perfect reason to reach out to your customers with messages, deals and promotions...

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

[Jessica Tennant] Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

Boost your sales in a bear market

[Charlie Stewart] Charlie Stewart, Rogerwilco's CEO, explains how by making small changes to your digital marketing you can reap big rewards...

The pros and cons of selling to your friends and family

[Lisa Illingworth] When starting out in business, the first people that you rely on to test out a product and pricing are those closest to you. But what do you need to keep in mind when using this as your first customer set?...

#Mandela100: Tried-and-tested business networking tips and tricks

[Leigh Andrews] It's Mandela Month in SA and social wellness month globally. In giving back, Covve cofounder and CEO Yiannis Gavrielides shares the real reason we find business networking difficult and shares tricks to get better at it, whether you're on the awkward introvert or bubbly extrovert end of the scale...