Fourie Rossouw
SOUTH AFRICA
Is your brand suffering from small town syndrome?

Is your brand suffering from small town syndrome?
© jungleoutthere - [[www.123rf.com 123RF.com]].
[Fourie Rossouw] How to take your digital marketing activities from small-town to uptown...

Posted 1 hour ago | Like
Bobby Amm
SOUTH AFRICA
Making local (even more) lekker: good for everyone - CPA

Bobby Amm[Bobby Amm] Why and how to protect the local film and advertising industry...

Posted 43 minutes ago | Like
Brendan Seery
SOUTH AFRICA
#OrchidsandOnions: Coca-Cola moves with the health-conscious times... and abuse takes to the road

Different Cokes for different folks.
Different Cokes for different folks.
[Brendan Seery] Perhaps it's because we are sliding into the silly season, but I really have not seen anything this week which has irked me enough to hand out an Onion. And, I'd rather not devalue my critical currency, the Onion, by handing it out just because you expect me to be bitchy...

Posted 23 minutes ago | Like
Juanita Pienaar
SOUTH AFRICA
OMC Road research update reveals how OOH industry has evolved

Trish Gilford, a freelance media strategist working with the OMC.
Trish Gilford, a freelance media strategist working with the OMC.
[Juanita Pienaar] The OMC's Road measurement system update gives an overview of the methodology used, fieldwork efficiencies and innovation, insight and benchmarks as well as the benefits to media planners, media strategists and advertisers...

Posted 1 day ago | Like
Boris Dzhingarov
SOUTH AFRICA
The importance of avoiding plagiarism in your marketing campaign - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] It is extremely important to ensure that you are not plagiarising your marketing campaign from another brand. Here, we're taking a look at why...

Posted 4 days ago | Like
Leigh Andrews
SOUTH AFRICA
#LoeriesRanking with... Grey Advertising

Harvey, Oliver, Luckin and Hartnady.
Harvey, Oliver, Luckin and Hartnady.
[Leigh Andrews] Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Grey Advertising...

Posted 4 days ago | Like
Janine Lazarus
SOUTH AFRICA
We don't talk anymore - Janine Lazarus Media Consultancy

We don't talk anymore[Janine Lazarus] The ability to communicate - be it face-to-face or in written form - is withering away. And I mourn its imminent demise keenly...

Posted 5 days ago | Like
Ruth Cooper
Ruth Cooper
[Biz Takeouts Radio Show & Podcasts] Hein Kaiser from Mix 93.8 FM, chats to former Minister of Finance, Pravin Gorhan about Corporate Activism and Cem Topcuoglu, President of TBWA\CEE Middle East and Africa about storytelling and digital innovation, on his latest Marketing & Media show.
Posted 5 days ago | Like
Leigh Andrews
SOUTH AFRICA
Get to grips with CX and the customer journey now, or else...

Team Demographica.
Team Demographica.
[Leigh Andrews] Demographica CEO Warren Moss explains why your 2018/2019/2020 strategy sessions need to go beyond the generic inside-out design thinking filter and truly focus on the customer journey...

Posted 5 days ago | Like
Dale Ferreira
SOUTH AFRICA
Social media trends 2018

Image credit: Tracy Le Blanc - .
Image credit: Tracy Le Blanc - [[www.pexels.com Pexels]].
[Dale Ferreira] Dale Ferreira selects his top social media trends for the upcoming year...

Posted 5 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB

#Newsmaker: Junior Mokoma furthers his creative studies in Holland w/ Vega, FCB[Jessica Tennant] It was during his internship as a copywriter at FCB Africa in Johannesburg when Vega alumni student Junior Mokoma was offered the opportunity to study transmedia storytelling at Fontys Academy for Creative Industries in Tilburg, the Netherlands...

Posted 6 days ago | Like
Jessica Tennant
SOUTH AFRICA
Do award shows really matter?

Do award shows really matter?[Jessica Tennant] On the back of the Publicis Groupe's announcement at Cannes this year that it will be transferring its award show spend to its investment in AI, agencies are increasingly questioning whether participating in award shows really matters.

Posted 6 days ago | Like
Adam Dembovsky
SOUTH AFRICA
Trends and opportunities for exhibitions in 2018

Trends and opportunities for exhibitions in 2018
© rclassenlayouts - [[www.123rf.com 123RF.com]].
[Adam Dembovsky] The hottest exhibition trends forecast for the forthcoming year to ensure that your business will own the exhibition space in 2018...

Posted 7 days ago | Like
Desiree Gullan
SOUTH AFRICA
Digital marketing strategy for health and wellness businesses

Digital marketing strategy for health and wellness businesses
© Paul Vasarhelyi - [[www.123rf.com 123RF.com]].
[Desiree Gullan] Brands have a golden opportunity to meet consumers where they're at with targeted marketing that offers valuable content and spot-on solutions...

Posted 7 days ago | Like
Mike Stopforth
SOUTH AFRICA
#BCXDisrupt2017: "Social instability will get us long before AI does."

All the BCX Disrupt speakers. Images from
All the BCX Disrupt speakers. Images from [[https://bcxdisrupt.com/#Speakers BCXDisrupt.com]]
[Mike Stopforth] If I had a dollar for every time I've heard someone use the words innovation or disruption in a boardroom or conference venue in the last ten years, I'd have 0.892 bitcoin. Sadly, there is an inverse correlation between the number of people who talk about innovation and disruption, and the number of people who actually innovate and disrupt...

Posted 6 days ago | Like
Brendan Seery
SOUTH AFRICA
#OrchidsandOnions: MTN's 'Bright side' really dazzles, but this Sunday Times sub sinks without a trace...

Screengrabs from the ad.
Screengrabs from the ad.
[Brendan Seery] I've talked before about the mega-battles of the cell phone brands as they launch their end-of-year campaigns (why they focus on summer is a bit beyond me, given that summer's already been underway for almost three months by now)...

Posted 6 days ago | Like
Leigh Andrews
SOUTH AFRICA
Why digital publishers need to rethink what they're doing

Jochem Wijnands, Dutch founder and CEO of TRVL. Image supplied.
Jochem Wijnands, Dutch founder and CEO of TRVL. Image supplied.
[Leigh Andrews] Jochem Wijnands, Dutch founder and CEO of TRVL (it's pronounced as an acronym), explains the need for a 'build it yourself' mindset and putting user experience first when it comes to digital publishing...

Posted 7 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom

#Newsmaker: Kerry Hibberd to 'Change the World' w/ 'goodvertising' and Vodacom[Jessica Tennant] Net#work BBDO strategist Kerry Hibberd is going to be swapping creative strategy for volunteering next year, as part of Vodacom's Change the World programme...

Posted 7 days ago | Like
Jessica Tennant
SOUTH AFRICA
#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign

#Newsmaker: Net#work's Brad Reilly on the multiple award-winning Vagina Varsity campaign[Jessica Tennant] Net#work BBDO's Vagina Varsity campaign for Libresse recently received its 14th award at the Epica Awards in the 'Health, Beauty and Fashion Digital Campaigns' category, and was the only South African campaign to be awarded at the prize giving ceremony in Berlin on 16 November...

Posted 7 days ago | Like
Chris Brewer
SOUTH AFRICA
Is digital advertising worth all the hype?

Is digital advertising worth all the hype?
© Sebastien Decoret – [[www.123rf.com. 123rf.com]]
[Chris Brewer] I read an article recently where the reporter said, inter alia that, "internet advertising is up by 13% from 2015 to 2016," and it was based on information from a usually credible source...

Posted 8 days ago | Like (2)