Martin Lamberti
SOUTH AFRICA
The modern marketing hangover - Rapid Sales Growth

The modern marketing hangover[Martin Lamberti] We consume leads like we do a good mead on a night out with our mates... Because it feels like the right thing to do, it's euphoric and nothing can go wrong! But it's just as easy to get carried away...

Posted 15 hours ago | Like
Brendan Seery
SOUTH AFRICA
#OrchidsandOnions: A road traffic ad, which is... fine. And a soap one, which needs a clean-up

#OrchidsandOnions: A road traffic ad, which is... fine. And a soap one, which needs a clean-up[Brendan Seery] I know this is going to sound like a self-indulgent “house ad” but I must say that, since I have been working here at The Citizen, I have come to respect the newspaper's independence and the fact that it really has not been “captured” by anyone politically...

Posted 15 hours ago | Like
Julia Breakey
SOUTH AFRICA
#MeToo trends in SA as women share stories of sexual harassment

Image source: ©
Image source: © [[https://memeburn.com/2017/10/metoo-south-africa-sexual-harassment/ Memeburn]]
[Julia Breakey] Over the weekend, actress Alyssa Milano encouraged women to tweet the hashtag #MeToo if they had ever been sexually harassed, assaulted, or abused — and by Tuesday morning it was trending in the top spot in South Africa...

Posted 19 hours ago | Like
Jainita Khatri
SOUTH AFRICA
Social media South Africa 2018, are we ready?

Image provided.
Image provided.
[Jainita Khatri] Jainita Khatri recently attended Arthur Goldstuck's presentation on the SA Social Media Landscape 2018 and writes about some of the points that stood out...

Posted 1 day ago | Like
Ken van Ginkel
[Advertising] Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign...
Posted 1 day ago | Like
Danette Breitenbach
SOUTH AFRICA
ICO to increase audience value

Barbara Soltysinska, co-founder of indaHash.com.
Barbara Soltysinska, co-founder of indaHash.com.
[Danette Breitenbach] IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

Posted 1 day ago | Like
Senzo Xulu
SOUTH AFRICA
Being the man in the supermarket

Being the man in the supermarket
© Jasminko Ibrakovic - [[www.123rf.com 123RF.com]]
[Senzo Xulu] Is it enough when consumers merely know about your product or its benefits?

Posted 1 day ago | Like
Leigh Andrews
SOUTH AFRICA
#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Morris and Mtongana.
Morris and Mtongana.
[Leigh Andrews] Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of current the physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales...

Posted 1 day ago | Like
Mike dos Santos
SOUTH AFRICA
Semiotics and the shift to 'strategic design': A sign of the times

Semiotics and the shift to 'strategic design': A sign of the times
© rawpixel - [[www.123rf.com 123RF.com]]
[Mike dos Santos] In an increasingly interconnected and integrated world, the disciplines of strategic planning and brand design are simultaneously shifting and converging in ways that we, as an industry, have never seen before...

Posted 4 days ago | Like
Werner Lindemann
SOUTH AFRICA
Regulatory shifts bring risks and opportunities for brands and media owners

Regulatory shifts bring risks and opportunities for brands and media owners
© 73203132 - [[www.123rf.com 123RF.com]]
[Werner Lindemann] With consumers' attention fragmented across multiple channels, leading brands are already implementing multichannel marketing strategies. Regulatory pressure is just one more reason to pick up the pace...

Posted 4 days ago | Like
Leigh Andrews
SOUTH AFRICA
#BODCT: Don't let robots take your job, boost your creative thinking!

Brux © –
Brux © – [[www.123rf.com 123RF.com]]
[Leigh Andrews] In addition to his role at Mirum and chairman of Red & Yellow, digital marketing pioneer Rob Stokes is father to four children under the age of five. Little wonder his thoughts often turn to their future and the impact of AI on the world as we know it. Here's why it's crucial to hone your creative thinking skills...

Posted 4 days ago | Like
Danette Breitenbach
SOUTH AFRICA
#AmasaAwards2017: Magic of the moment

Halo Advertising - winners of the Roger Garlick Grand Prix Award.
Halo Advertising - winners of the Roger Garlick Grand Prix Award.
[Danette Breitenbach] Last night saw Halo Advertising win the coveted Roger Garlick Grand Prix for their client, Jacaranda, for its ‘More music you love' campaign at the Advertising Media Association of South Africa (Amasa) Awards...

Posted 4 days ago | Like
Jessica Tennant
SOUTH AFRICA
Crimson, YouKnow launch social analytics-based trends report

Crimson, YouKnow launch social analytics-based trends report[Jessica Tennant] YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

Posted 5 days ago | Like
Leigh Andrews
SOUTH AFRICA
#BODCT: Creating engaging experiences and going viral

Visser, Nicolson and Scott.
Visser, Nicolson and Scott.
[Leigh Andrews] Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4...

Posted 5 days ago | Like
Madelain Roscher
SOUTH AFRICA
Dove blunder highlights the need for ethical transformation

Dove blunder highlights the need for ethical transformation[Madelain Roscher] The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

Posted 6 days ago | Like
Leigh Andrews
SOUTH AFRICA
#BODCT: Surprise! THIS is today's African consumer

Simelane and Cooper.
Simelane and Cooper.
[Leigh Andrews] Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

Posted 6 days ago | Like
Ruth Cooper
Ruth Cooper
[Biz Takeouts Radio Show & Podcasts] Hein Kaiser from Mix 93.8 FM chats to Nick Stein from Australian eco brand, Boody about this bamboo clothing line, on his latest Marketing & Media show.
Posted 6 days ago | Like
Garikai Nhongo
RWANDA
The compelling power of good storytelling in advertising

The compelling power of good storytelling in advertising
© nevarpp via [[www.123RF.com 123RF]]
[Garikai Nhongo] Bizcommunity.Africa columnist, Garikai Nhongo, on how to best use storytelling in advertising...

Posted 6 days ago | Like (2)
Kevin George
SOUTH AFRICA
Why take your email marketing the inbound way?

Why take your email marketing the inbound way?
© [[http://resources.emailmonks.com/infographics/inbound-email-marketing-strategy.html?utm_campaign=Infograph&utm_source=bizcommunity&utm_medium=outreach Role of email in inbound marketing infographic]].
[Kevin George] While email marketing is a classic outbound marketing strategy, it plays a major role in inbound marketing as it seeks to build and nurture a relationship with new, existing as well as inactive customers...

Posted 6 days ago | Like
Jessica Tennant
SOUTH AFRICA
Business of Design speaker Q&A: Jonathan Deeb

Business of Design speaker Q&A: Jonathan Deeb[Jessica Tennant] Business of Design is back with a speaker lineup of note. The two-day seminar is held annually in Cape Town and Johannesburg during October and doesn't just focus on design in itself but has a much broader vision for the field in all areas of business...

Posted 6 days ago | Like