Mike Archer, creative director, Adwork, Lagos, Nigeria.
How to increase ad spend in Nigeria

"There's plenty, plenty money in Nigeria," Dele, an Uber driver in Lagos, tells me and he's right. The glitter and gold palaces on Banana Island are testament to the fact that Nigeria is the largest economy in Africa. Or it was until the crash in the international oil price, which hit a low of $26 per barrel in January 2016, at a time when Nigeria's budget was predicated on an average oil price of $75 per barrel.

By Mike Archer 2 days ago

Comic Con comes to Africa
Comic Con comes to Africa

The first Comic Con Africa will be hosted in South Africa on 14-16 September 2018 at the Kyalami Grand Prix Circuit & International Convention Centre

Issued by Reed Exhibitions 3 days ago

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

It's always a pleasure to see a South African take the stage at Design Indaba. So, when Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice spoke on Day 2, you could only feel the pride... and his talk was so inspiring, it brought tears to many in the audience and received a standing ovation!

By Sue Disler 3 days ago

How 'brand you' came to be
How 'brand you' came to be

...a person's name is, to that person, the sweetest and most important sound in any language.
From packets of Tim Tams and jars of Vegemite to luxury handbags, today's marketing is stamping our names on the things we buy, setting us out as unique individuals.

By Gary Mortimer 3 days ago

Econet Media subsidiary Kwesé buys iflix
Econet Media subsidiary Kwesé buys iflix

Econet Media subsidiary and pan-African media company Kwesé, yesterday announced its acquisition of the world's leading internet TV service for emerging markets, iflix. This merger, which extends the long standing partnership between Kwesé and iflix across the African continent, will see Kwesé acquire majority shareholding in iflix to form a new dynamic TV and mobile offering across sub-Saharan Africa.

3 days ago

Sunu Gonera. Filmaker. Storyteller.
#DesignIndaba2018: 'This is Africa's moment'

The Design Indaba stage was a cathartic moment for the first speaker of day one, Zimbabwean-born filmmaker, Sunu Gonera, who told Bizcommunity.com that it was a "coming of age moment" for him to tell his own story to his peers and have it well received.

By Louise Marsland 21 Feb 2018

Boniswa Pezisa, BBDO South Africa group CEO and Gau Narayanan, Net#work BBDO MD.
SA as a launchpad for talking to Africans in Africa

Boniswa Pezisa, BBDO South Africa group CEO, and I, recently chatted to an executive MBA class from Wharton Business School (University of Pennsylvania, USA) about using South Africa as a hub for growing into the rest of Africa. The class hoped to gain insights into doing business in South Africa, as well as the opportunities and challenges that local and multinational companies see across the continent.

By Gau Narayanan 21 Feb 2018

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025. Sub-Saharan Africa's population stood at 1.03 billion last year. What's especially significant is that well over 637 million - 61.6% - of these men, women and children live in rural areas.

By Ben Leo 20 Feb 2018

Nunu Ntshingila (regional director of Facebook Africa), Sello Hatang (chief executive Nelson Mandela Foundation) and Nicola Mendelsohn (vice president Europe Middle East & Africa, Facebook) – at the Nelson Mandela Foundation.
Facebook announce three-year partnership with Nelson Mandela Foundation

Facebook has announced a three-year partnership to support The Nelson Mandela archive, based at the Nelson Mandela Foundation, and celebrating Nelson Mandela's centenary and legacy under the theme: 'Be the Legacy'.

20 Feb 2018

Severins, Murray and De Stadler, three of this year's IAB SA Digital Summit speakers.
#IABDigitalSummit2018: The ultimate 'state of the industry' event

How will the advertising industry adapt AI at a larger scale? Can we innovate with data analysis and profiling without creeping out customers? I discussed the possibilities and explored the power of digital with three of this year's scheduled female powerhouse speakers for the fourth IAB SA Digital Summit, taking place next week on 1 March 2018 at the Theatre on the Track.

By Leigh Andrews 20 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

As noted futurologist Roy Amera observed in 2006: "We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run."

By Adam Howatson 19 Feb 2018

Why Black Panther is such a game-changer
Why Black Panther is such a game-changer

For a film industry enthusiast such as myself, I have never once come across a movie so intensely anticipated by folk outside of movie-going culture. I don't even think your cult classics such as the Star Wars franchise have sparked such interest in the general public across the globe.

By Lerato Serumula 19 Feb 2018

Discovery is looking for the next great African filmmaker
Discovery is looking for the next great African filmmaker

Discovery Channels is renewing its partnership with the Jozi Film Festival once again to find its next great African filmmaker. Following the success of 2017, the Discovery Channel Don't Stop Wondering Award is back for a second consecutive year, after receiving over 200 entries from all over the continent in 2017.

19 Feb 2018