Individualisation: The powerful trend shaping retail customer experience
Individualisation: The powerful trend shaping retail customer experience

Rising inflation. Record petrol prices. A VAT increase. A technical recession. South African consumers are feeling the pinch as a confluence of forces put immense pressure on their wallets.

By Ian Steyn 3 days ago

What Generation Z wants - how to attract the "next" generation to your brand and business
What Generation Z wants - how to attract the "next" generation to your brand and business

Generation Z: The generational cohort born between 1997 and 2010. In South Africa, Generation Z is also known as the "Born Free" generation.

By Bronwyn Williams 17 Oct 2018

Lagos, Nigeria. © leonardo viti via
Ogilvy Nigeria open for business

Lagos, Nigeria, has been chosen by Ogilvy Africa for its 24th office on the continent of Africa as the group, a wholly owned subsidiary of WPP Scangroup Pls, continues its strategic expansion of the Ogilvy brand across Africa.

17 Oct 2018

rawpixel via .
Want a more effective marketing agency? Let them into the inner circle

Why do agencies prefer to deal at executive level? Well, he who manages the budget, makes the decisions. Yes, but, is this all there is to it?

By Stella Carter 17 Oct 2018

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix it

Anyone who's spent any time around the marketing space knows how valuable data is. It's no accident that the value of data is frequently compared to that of oil. Like oil, data's real value lies in the way you use it. And just like the wrong kind of oil can damage your car's engine, bad data can seriously harm your marketing efforts.

By Ross Sibbald 16 Oct 2018

African brands are among fastest-growing globally
African brands are among fastest-growing globally

African nation brands advance in brand value, with six out of the world's 10 fastest-growing coming from the continent, according to the African Lions Roar Brand Finance Nation Brands report released last week.

16 Oct 2018

Media literacy: Five fact-checking tips for the fake news era
Media literacy: Five fact-checking tips for the fake news era

Ease of access to social media and editing tools have made it easier than ever to spread stories and images that have people shaking their heads, thinking "That can't be real... can it? I must share!" Here are five steps to take to up your media literacy, so that the results of your own news-sharing are more reliable.

By Leigh Andrews 16 Oct 2018

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life
Campaigns no longer cut it: Why we should stop creating things with a finite shelf life

"A campaign is a planned set of activities that people carry out over a period of time long-lasting achieve something such as social or political change over a specific time period."

By Devin Ross 15 Oct 2018

(c) Jaturon Ruaysoongnern -
Sunday Times 'deeply' regretful for 'failing SA'

NEWSWATCH: As reported on News24 yesterday, the Sunday Times has apologised and announced that it will return all awards and prize money received for three now-discredited reports - on the Cato Manor police unit dubbed as a 'death squad', the SARS 'rogue unit' and Zimbabwean 'renditions'.

15 Oct 2018

Student Village, CEO, Marc Kornberger revealing the research. Image supplied.
Generation born from 1993 onwards dubbed Centennials

Youth agency Student Village's latest Youth Culture Report, based on research that covered Johannesburg, Durban and Cape Town, has dubbed the new generation, the 'Centennials'.

15 Oct 2018

Youth perspectives: Pet peeves and thrills of brand content on social media
Youth perspectives: Pet peeves and thrills of brand content on social media

Africa is the youngest continent with over 60% under the age of 25 according to data from UN World Population Prospects 2017.

By Carmen Murray 15 Oct 2018

Empowering women in Africa as entrepreneurs, innovators
Empowering women in Africa as entrepreneurs, innovators

Growing women's economic empowerment in Africa is what drives Irene Ochem, founder and chief executive officer of the Africa Women Innovation and Entrepreneurship Forum (AWIEF), which holds their annual networking conference, awards and expo in Cape Town next month.

By Louise Marsland 15 Oct 2018

#FairnessFirst: How sending girls to school changes the economy
#FairnessFirst: How sending girls to school changes the economy

Ever thought the answer to breaking the country's poverty cycle was as simple as improving basic education for females? Economist Dr Dawie Roodt explained the implications at last week's Ads24 Food for thought session.

By Leigh Andrews 15 Oct 2018