(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...

1 day ago

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 2 days ago

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 3 days ago

E-commerce and millennials
E-commerce and millennials

Millennials have such close ties to online shopping and smartphone usage, but what does e-commerce mean to them?

By Fiona Brauns 3 days ago

An annus horribilis for WPP
An annus horribilis for WPP

Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman". Sorrell, chief executive of WPP stepped down from the helm with immediate effect amidst allegations of 'financial impropriety' and 'personal misconduct'.

By Sam Swaine 17 Apr 2018

Philip Thomas, Ascential Events CEO and chairman-elect of Cannes Lions.
CMO Growth Council launched by Cannes Lions and ANA

The Cannes Lions International Festival of Creativity in partnership with the Association of National Advertisers' (ANA) CMO Masters Circle, announced the launch of the CMO Growth Council.

17 Apr 2018

Social investors now want to see impact, sustainability - and ROI
Social investors now want to see impact, sustainability - and ROI

Investing in social and developmental causes has become increasingly innovative lately, moving away from one-directional donations and suchlike. Social investors now use a mix of finance models to put their money where it has the potential to grow substantially. They are looking for opportunities where their investment will have considerable long-term impact, while contributing to sustainable, meaningful development. They also want to evaluate that impact accurately, to measure the return on their investment.

Issued by Next Generation 17 Apr 2018

Jumia identifies five trends in Ghanaian mobile industry
Jumia identifies five trends in Ghanaian mobile industry

Jumia's recent Ghana Mobile Report highlights some key elements in the country's mobile industry as well as a few challenges and ways to solve them.

17 Apr 2018

One of the Castle Lite Unlocks concerts. Image supplied.
Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Castle Lite is known for bringing international hip-hop artists to South Africa to give its consumers a one of a kind experience through its 'Unlocks' concerts that happen once every year. In its seventh year, the Unlocks concert has brought to South Africa artists such as J Cole, Travis Scott, Bryson Tiller and others with Chance the Rapper headlining this year's concert.

By Juanita Pienaar 16 Apr 2018

The role of mobile in building brand loyalty
The role of mobile in building brand loyalty

With falling consumer confidence and a slow growth economic growth outlook, brands are intensifying the fight for consumer loyalty. Mobile is emerging as a powerful enabler - and driver - of brand loyalty in South Africa.

By Nicholas Bednall 16 Apr 2018

David Tiltman, head of content, Warc. Image supplied.
Warc and Sabre Awards partner to showcase PR-led case studies

Warc has partnered with the Sabre Awards in order to expand its content to include PR-led case studies from around the world.

16 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

All the economic indicators, as well as other portents are in place for unparalleled Africa development, according to Jack Leslie, chairman of global marketing communications firm, Weber Shandwick. Leslie visited South Africa and Kenya recently to open a dedicated office in Nairobi.

By Louise Marsland 16 Apr 2018

Ghanaian startup crowned 2018 Seedstars Global Winner
Ghanaian startup crowned 2018 Seedstars Global Winner

Ghanaian startup, AgroCenta, was crowned the 2018 Seedstars Global Winner at the fifth edition of the Seedstars Summit which took place on Thursday, 12 April 2018 in Lausanne, Switzerland.

16 Apr 2018