Getting your digital advertising right
Getting your digital advertising right

"The days of giving digital a pass, are over. It's time to grow up. It's time for action." These are the words of Proctor & Gamble's chief brand officer, Marc Pritchard. This is ironic because P&G were one of the first major global brands to spend up to 35% of its massive marketing budget on digital in 2013. Just 4 years later the company is retracing its steps, cutting $140m in digital ad spend because of brand safety concerns and ineffective ads.

By Omar Essack 3 days ago

#NEWSWATCH: Zimbabwe uncertainty as state TV remains under control of military
#NEWSWATCH: Zimbabwe uncertainty as state TV remains under control of military

Zimbabwe remains on a knife edge as political uncertainty reigns and state television is under the control of the military after troops moved into the capital Harare overnight to secure key installations. A "coup" has been denied by military leaders in Zimbabwe, although there are reports that 93-year-old President Robert Mugabe and his wife Grace, who was lobbying to be the next Presidential-candidate, are both under house arrest.

By Louise Marsland 15 Nov 2017

Ethiopian PR firm joins Burson-Marsteller Africa network
Ethiopian PR firm joins Burson-Marsteller Africa network

ADDIS ABABA, Ethiopia - Burson-Marsteller Africa has announced a partnership with Prologue Burson-Marsteller in Ethiopia.

15 Nov 2017

Contributing to a strong and vibrant media sector in Africa
Contributing to a strong and vibrant media sector in Africa

Mobile communications have brought enormous improvements to living standards around the world, and nowhere is the use of that technology spreading more quickly than in Africa. That promises great opportunities for the continent that partnerships between government, tech businesses, and media companies can help to seize.

By Michael Bloomberg 14 Nov 2017

One Source by Khuli Chana/Directed by Egg Films' Sunu Gonera/Produced by Native VML for Absolut.
Sunu Gonera announced as speaker at Design Indaba 2018

When Sunu Gonera was growing up in Zimbabwe, during the civil war, he used film as his escape. The Saturday screenings of Clint Eastwood westerns and Bruce Lee movies were his way to "disappear to somewhere else." He even remembers his first school play at his first multiracial school. "The lights are low, the hall is full, and it was a Mark Twain play, Huckleberry Finn," he says. "One character had a chain tied to his ankle and he was walking across the stage dragging this chain. He was this villain. It was so surreal for me."

14 Nov 2017

Managing your personal brand
Managing your personal brand

Statistics show that, in South Africa, social media is an effective way to build your brand. According to the World Wide Worx report from 2016, the biggest growth year-on-year was Instagram, whilst the daily users on Facebook are just short of 8 million.

By Bianca Quinn-Diavastos 14 Nov 2017

Survey will offer key insights on influencer marketing
Survey will offer key insights on influencer marketing

A groundbreaking research project on social influence, to be released early in 2018, will reveal key insights into the audiences that populate brand communities on social networks. World Wide Worx, a leading technology market research company, is partnering with Continuon for the 2018 South African Social Influencer Survey.

14 Nov 2017

#AfricaCom: Smart Wi-Fi solution for rural African communities
#AfricaCom: Smart Wi-Fi solution for rural African communities

A new SmartWiFi service has been launched which leverages Konnect Africa's satellite broadband network to enable sales outlets such as retailers, hospitalities, petrol stations, and so on; as well as healthcare centres or schools, to become a connectivity point and digital gateway to opportunity for the surrounding population.

13 Nov 2017

Image credit: .
Ask Afrika Orange Index: Feeling customer service

Only emotionally satisfied customers have high levels of brand affinity, and exhibit different spending patterns from customers who are only cognitively satisfied. Marketers need to understand the dynamics of emotions in marketing and how they relate to other factors such as attitudes, persuasion and brand loyalty.

By Danette Breitenbach 13 Nov 2017

Image credit: Negative Space via
Data visualisation tools provide a view of the customer journey beyond marketing

Most organisations today are taking a more data-driven approach to everything from sales and marketing to operations and human resources. Yet few of them have the real-time reporting information or the integrated, holistic view of their businesses that they need to truly maximise the value of their data and analytics.

By Richard Mullins 13 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?
#MeettheMarketer: Are business consultancies the ad agencies of the future?

Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), believes that Accenture Interactive is building the "agency of the future". We asked him to elaborate as our #MeettheMarketer this month on Bizcommunity.africa.

By Louise Marsland 13 Nov 2017

Image credit: Mark Adams -
Managing your business in the freelance economy

Remote working is the way of the future, and with the rise of the gig economy, driven by an ever-growing freelance workforce, comes the challenge of project managing a team working from different locations. It can really only work if you have the systems in place to manage it.

By Dan Marcus 13 Nov 2017

Image credit: Pixabay via .
Simplicity to the power of three

A lot has changed since Henry Ford said: "You can have any colour as long as it's black."

By Glen Meier 13 Nov 2017