How to use performance marketing to grow business effectively
How to use performance marketing to grow business effectively

DCMN Cape Town recently hosted their first Open Night for startups in Cape Town, in which Travelstart shared their growth story, providing practical advice and tips on how to use performance marketing to grow businesses effectively.

1 day ago

Media deal to increase brand exposure for African rugby
Media deal to increase brand exposure for African rugby

The APO Group and Kwesé Sports have announced a strategic alliance to promote rugby across Africa and the globe. The partnership means increased exposure for African rugby as teams compete to join the world's elite at the 2019 Rugby World Cup,

1 day ago

The path to sustainable growth is customer acquisition (Part 1)
The path to sustainable growth is customer acquisition (Part 1)

Customer loyalty has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase.

By Tyron Sharnock 1 day ago

Toussaint Alain, African Daily Voice CEO.
New pan-African news agency launched

MALABO, Equatorial Guinea - The new African Daily Voice (ADV) news agency, launched by the African Daily Voice Group, will provide comprehensive coverage in text, photo, video and computer graphics of African news from 10 news desks on the continent.

2 days ago

6 reasons why good content is important for your business
6 reasons why good content is important for your business

Individuals visiting business websites are naturally apprehensive. They want to read content that will allay any doubts they have about your services or products. Only your content can explain and clarify what you are selling and why they should use you. The more they read, the more they know about your business.

By Candace Bosch 2 days ago

phichai angthong via .
Let's re-look the advertising pricing model

It's an open secret that advertising people hate timesheets, though it remains the preferred pricing model with no sign of an alternative. Our daily job is to find creative solutions for our clients, but we have done little to find a solution to our ancient pricing model that we despise so much even though our industry keeps changing.

By Lufuno Makungo 2 days ago

Remarketing 101: Understanding what it is...
Remarketing 101: Understanding what it is...

Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?

By JG Bezuidenhout 2 days ago

Wanuri Kahiu | © .
#DesignIndaba2019: Wanuri Kahiu announced as speaker

Kenyan director, writer and co-founder of Afrobubblegum - a media company that supports, creates and commissions fun, fierce and frivolous African art - Wanuri Kahiu is someone that is passionate about telling African stories.

By Juanita Pienaar 2 days ago

Watch out Trump, China is taking Africa from under your nose
Watch out Trump, China is taking Africa from under your nose

Look out Donald Trump, while you're not watching, China is quietly stealing a continent from you. And India may not be far behind.

By David A. Andelman 2 days ago

Social media strategies beyond content plans: Apply the 80/20 rule
Social media strategies beyond content plans: Apply the 80/20 rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice, their content and their flavour. Organisations are chasing down the next app, the next network and the next digital trend.

By Mike Saunders 3 days ago

Melkisedek-Shivute Ausiku is the founder of LEFA, Namibia.
Do you have what it takes to be an entrepreneur?

Starting and running a business is very much like riding a crazy rollercoaster at a funfair. Exciting, dangerous and it assaults the senses like nothing else. Do you sit and scream and close your eyes, or do you sit and enjoy the ride and anticipate the next loop, dip or climb?

By Melkisedek-Shivute Ausiku 10 Aug 2018

4 golden packaging rules for digital nomads
4 golden packaging rules for digital nomads

If your business model is still trying to catch up with what millennials want in packaging, you are going to get left behind by a new generation of digital nomads. And it has less to do with age and more to do with their increased buying power, tech savviness, global connectedness, environmental concern and an insatiable craving for instant gratification and the experiential.

10 Aug 2018

Africa CEO Forum comes to Rwanda
Africa CEO Forum comes to Rwanda

KIGALI, Rwanda - With Africa swinging into action to strengthen regional integration, the seventh edition of the Africa CEO Forum, the largest international gathering of CEOs and investors from the African private sector, will be held on 25-26 March 2019, in Kigali, Rwanda.

9 Aug 2018