Maroefah Smith

Production/Content Assistant/Sub-Editor at Bizcommunity
Location:Cape Town, South Africa

Profile

Enthusiastic UCT graduate with a passion for fashion, film, and words.

Qualification

BA
Year completed:2012
Education level:Degree
Final year subjects:Media and Writing, Film Studies, English Language and Literature
Institution:University of Cape Town
Location:Cape Town, South Africa
 
#ATFexpo2018: How to localise global trends for the SA consumer - Part 2

Nicola Cooper delivered a trend talk on the localisation of global trends at the recent ATF Trade Expo in Cape Town...

By Maroefah Smith 5 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1

The moment you provide the South African consumer with what they need, they will start purchasing whatever you are selling. This was the main message from trend analyst Nicola Cooper...

By Maroefah Smith 4 Dec 2018

#ATFexpo2018: How the conscious consumer is reshaping fashion retail

The conscious consumer is fast reshaping the retail fashion and textile landscape. Consumers demanding transparency and traceability are changing the ways retailers operate...

By Maroefah Smith 26 Nov 2018

#EntrepreneurMonth: How CompuCart's Rowan Fine keeps diversifying

Rowan Fine came to the conclusion that he should pursue a career in the consumables market after he ran some numbers while ordering consumables for a restaurant he was working at in Johannesburg...

By Maroefah Smith 22 Nov 2018

#CreativeMornings: How these dark chocolate makers stay Honest

How honest can two artisanal dark chocolate makers be? That's the question Honest Chocolate founders Anthony Gird and Michael de Klerk tried to unpack at Creative Mornings...

By Maroefah Smith 29 Oct 2018

Missibaba's new collection is wild in whimsy

Handmade leather accessories maker Missibaba recently unveiled its Where the Wild Things Are collection. The brand showcased the new pieces along with the women who make them at its studio in Woodstock, Cape Town...

By Maroefah Smith 17 Sep 2018

How Glow Theory is bringing K-Beauty to SA

The Korean Wave has brought several things to our shore, but K-Beauty has caused a surge in the beauty world. More and more beauty enthusiasts are looking at Korean beauty techniques and products to achieve flawless skin...

By Maroefah Smith 4 Sep 2018

What's in store for Witchery SS18

Australian fashion brand Witchery recently showcased its 2018 spring/summer and limited edition collections at The Argyle in Woodstock, Cape Town...

By Maroefah Smith 15 Aug 2018

#SourceAfrica2018: What womenswear to look forward to in spring/summer 2019

Trend forecaster WGSN reckons womenswear for spring/summer 2019 will lean towards a reclaiming of power dressing in a sassier, sexier aesthetic with an inclination for the '80s and '00s nostalgia...

By Maroefah Smith 2 Jul 2018

#SourceAfrica2018: WGSN forecasts bright, hybrid menswear for spring/summer 2019

WGSN's trend forecast for menswear spring/summer 2019 sees a focus on hybrid styling, mixing and matching, and bolder, brighter colours...

By Maroefah Smith 28 Jun 2018

#SourceAfrica2018: 3 macro trends for spring/summer 2019

WGSN's director of retail and buying Sara Maggioni presented a spring/summer 2019 trend forecast at Source Africa 2018, held in Cape Town last week...

By Maroefah Smith 25 Jun 2018

The Missibaba x Mami Wata surfboard bag is B-A-N-A-N-A-S

What do you get when you take two creative brands, a shared love of bananas, and a desire to do some good? The Missibaba x Mami Wata Bananananananas custom surfboard bag...

By Maroefah Smith 14 May 2018

Social media killed the runway star

Social media has completely changed the modelling industry. A model's origin story is now based on Instagram...

By Maroefah Smith 4 May 2018

#ECMA2018: Adopt a humanistic approach to AI

Artificial intelligence doesn't have to induce a Hollywood sci-fi dystopian nightmare in which robots take over the world. It may instead offer an exciting opportunity to connect consumers to your brand...

By Maroefah Smith 16 Mar 2018

#ECMA18: Unlocking the potential of data in enhancing CX

Tapping into the potential of data to provide insight into consumers' thinking and behaviour may translate into an enhanced customer experience strategy...

By Maroefah Smith 15 Mar 2018

Rosey & Vittori's Steven Rosenbau talks inspiration, SA fashion and SAMW

Along with Isabella Bosigno, Steven Rosenbau is the creative force behind Rosey & Vittori, a luxury streetwear brand that strives to bring panache to everyday street style...

By Maroefah Smith 16 Feb 2018

Natural hair 101 with Janine Jellars

More and more women are saying 'no' to electronic straighteners, 'bye-bye' to relaxers and bidding farewell to Eurocentric beauty ideals by going natural with their hair.

By Maroefah Smith 18 Jan 2018

Fashion Faux Pas(s): No make-up make-up

While you may have finally figured out how to contour like a Kardashian, beauty trends at recent fashion weeks suggest that contouring is out and highlighting is in. Indicative of the natural beauty movement, highlighting is aimed at enhancing what's already there.

By Maroefah Smith 23 Nov 2017

Fashion faux pas(s): Dressing up like grandma

The Cut suggests that you don't have to wait until you are a grandmother to dress like one and fashion houses agree...

By Maroefah Smith 31 Jul 2017

Celebrate Africa Day with these Africa-inspired music videos

In celebration of Africa Day, here's a compilation of songs inspired by this magnificent continent...

By Maroefah Smith 25 May 2017

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