Leigh Andrews

Editor-in-Chief: Marketing & Media at Bizcommunity
Location:Cape Town, South Africa
Google talk:leighkandrews
Skype:Leigh.Andrews84

Profile

Leigh Andrews (@leigh_andrews) is Editor-in-Chief: Marketing & Media at Bizcommunity.com and one of our Lifestyle contributors. She is passionate about issues of inclusion, equality and diversity, the only SA finalist shortlisted for the Women in Marketing #WIMawards2017, and can be reached at ...
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Current employment

Editor-in-Chief: Marketing & Media
Bizcommunity - www.bizcommunity.com/
Present - Cape Town

Skills

SEO, Blogging, Creative writing, Journalism print and online

Qualification

BA Journalism
Year completed:2004
Education level:Degree
Final year subjects:Journalism
Psychology
Institution:RAU
Location:Johannesburg, South Africa
 
BA (Hons) Psych
Year completed:2005
Education level:Honours
Final year subjects:Psychometry
Institution:UJ
Location:Johannesburg, South Africa
 
#BehindtheSelfie with... Franco D'Onofrio

This week we find out what's really going on behind the selfie with Franco D'Onofrio, founding partner of Twiga Communications...

By Leigh Andrews 1 day ago

Matthew Buckland on reigniting Burn Media

Matthew Buckland explains his latest role change at Creative Spark, what it means for Burn Media going forward, and the biggest digital media trends he's anticipating from 2018...

By Leigh Andrews 2 days ago

#FairnessFirst: SheSays launches in Cape Town

'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter at Red & Yellow in Salt River...

By Leigh Andrews 3 days ago

Audio Militia - "Stellar content means repeat business and great reputation"

Audio Militia's co-founder and executive producer Nick Argyros shares how their 2017 Loeries success proves it's time to disrupt the production industry and create content beyond the expected music and audio...

By Leigh Andrews 20 Apr 2018

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

#BehindtheSelfie with... Sherlin Barends

This week we find out what's really going on behind the selfie with Sherlin Barends, radio presenter on KFM 94.5's #KFMMornings, which was announced as best commercial breakfast show at the recent Liberty Radio Awards...

By Leigh Andrews 18 Apr 2018

#FairnessFirst: Addressing that gender equality pay gap, day by day

It was 'equal pay day' in the US on 10 April. That's how far into 2018 a woman had to work to earn what a man earned in 2017. Here's how to stand up for your rights to equal pay for equal work...

By Leigh Andrews 16 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

#BehindtheSelfie with... Michelle Cavé

This week we find out what's really going on behind the selfie with Jill-of-all-trades technophile Michelle Cavé, founder of and PR consultant at Brandfundi boutique PR and marketing agency...

By Leigh Andrews 11 Apr 2018

Wpromote on profiting from empowering women in traditionally male-dominated industries

Think tech or marketing and you'll likely picture male workers. Luckily, that picture is slowly becoming more gender-balanced. Here, Wpromote explains their internal female-led initiative as well as why predictive lifetime modelling is a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

Relish rich risotto at 95 Keerom this Autumn!

The word 'risotto' conjures up steaming, savoury bowls of comfort food, just right to ward off the chilly weather. Make it risotto from the #risottopopup at 95 Keerom this April, and I just can't resist! Here's why...

By Leigh Andrews 9 Apr 2018

#FairnessFirst: Grave press freedom violations in Africa

Freedom of speech, long seen as a mainstay of the Western world, isn't necessarily a given elsewhere, especially when you criticise government policy and work in the media...

By Leigh Andrews 9 Apr 2018

"Let me tell you a story..." Why marketing fails without digital storytelling

There's no denying the power of potent digital storytelling skills, but marketers aren't necessarily born equipped with those skills, nor do they know how to hone them. Enter the BrandLove potent digital storytelling experiential workshop...

By Leigh Andrews 5 Apr 2018

#BehindtheSelfie with... Lindy Hibbard

This week we find out what's really going on behind the selfie with Lindy Hibbard - voice artist, MC and co-presenter of Smile Breakfast on Smile 90.4FM...

By Leigh Andrews 4 Apr 2018

#CreativeMornings: "Creative success from courage" - Danielle Clough

In your own creative career, you often find yourself stuck in a comfort zone. At the latest Creative Mornings Cape Town talk, 'fibre artist' Danielle Clough shared that you don't have to be good at just one thing, as well as why it's important to step away from the safety net and have the courage to try new things...

By Leigh Andrews 3 Apr 2018

Are you serious? Fooling around on April Fool's Day 2018

The rise of fake news means today's social media bunch are more sceptical than ever before, but how many people actually fall for April Fool's headlines...

By Leigh Andrews 3 Apr 2018

#FortReview: "It's time to hear the black voices in advertising" - Neo Makongoza

It's a touchy subject for some, but completely necessary to explore: Here's how Fort Review is amplifying the need to truly hear the black voices in advertising and stop being creative Jekyll and Hydes...

By Leigh Andrews 29 Mar 2018

#BehindtheSelfie with... Musa Kalenga

This week we find out what's really going on behind the selfie with Musa Kalenga, chief future officer at House of Brave (HOB)...

By Leigh Andrews 28 Mar 2018

What they don't teach you at university: The PR Hustle

There's no denying those who work in the public relations and media industry work hard. But in 2018, it's all about working smarter, not harder. So if there's a way to streamline and simplify the process of both generating content and ensuring media coverage, both sides benefit. That's where Jana Leonard's PR Hustle fills a gap...

By Leigh Andrews 27 Mar 2018

#FairnessFirst: Attention! Alexa and Siri are not real-life 'women in tech'!

There's been much outrage among the social media set this week - not just over the Cambridge Analytica scandal, but also over the severe lack of knowledge of female tech leaders...

By Leigh Andrews 26 Mar 2018

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