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Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 57 minutes ago

#CannesLions2018: CNN bringing branded content to Cannes
#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock interviews James Hunt, vice president of CNN Create, who talks to her about why CNN is increasing its presence at Cannes, elaborates on what type of clients CNN produces content for and what the importance of Africa is to CNN...

By Ann Nurock 1 day ago

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .
#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock interviews Julian Boulding, president and founder of thenetworkone at Cannes Lions 2018...

By Ann Nurock 2 days ago

Customer experience: you're most probably doing it wrong
Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 2 days ago

Brandon Kynoch
#YouthMonth: This 16-year-old developer is dominating the gaming industry

16-year-old self-taught game developer, Brandon Kynoch, is dominating the gaming industry with the App Store having chosen his game, Torus., as its 'Game of the Day' in 137 App Stores worldwide...

By Ilse van den Berg 3 days ago

Does your brand matter?
Does your brand matter?

More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market...

By Jedd Cokayne 3 days ago

Jonathan Liebmann, founder and CEO of Propertuity. Image supplied.
Urban renewal: The physical manifestation of innovative thinking

A powerful lesson in how to turn vision into reality...

By Gil Sperling 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

By Jessica Tennant 15 Jun 2018

Have you digitally transformed your customer communications yet?
Have you digitally transformed your customer communications yet?

The customer communication management space, once dominated by document output software companies, has seriously embraced digital transformation...

By Mike Wright 14 Jun 2018

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

This is what customer management tools should do for your business
This is what customer management tools should do for your business

Do you remember your first car? That great feeling of freedom that came with the ability to drive yourself wherever you wanted or needed to go...

By Edward Carbutt 13 Jun 2018

Applications open for second Google Launchpad Accelerator Africa
Applications open for second Google Launchpad Accelerator Africa

Google has opened applications for class two of its Launchpad Accelerator Africa programme, extending it in the process to a further 12 African countries...

By Tom Jackson 11 Jun 2018

Image credit: Maksim Kabakou via .
Understanding the difference between marketing and public relations

Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing...

By Minnie-lee Tagwirei 8 Jun 2018

Image credit: ammentorp via .
The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

By Shaune Jordaan 8 Jun 2018

Image credit: Rachael Gorjestani via .
Living creatively

Unathi Dyani contemplates what it really means to be a creative in the advertising industry...

By Unathi Dyani 7 Jun 2018

George Coletrain via .
Why performance TV campaigns are rocket fuel for e-business growth

There is a general conception in South Africa that TV campaigns can only be used by big brands wanting to embark on expensive brand building campaigns. This is a myth that needs to be debunked...

By Irina Herf 6 Jun 2018

#NEWSWATCH: Uganda's 'social media tax' condemned
#NEWSWATCH: Uganda's 'social media tax' condemned

Uganda is in the news today across the globe for what is being called a "social media tax" on social media users in the East African country, which has in the past imposed draconian laws that curb press freedom and freedom of speech.

By Louise Marsland 1 Jun 2018

LinkedIn Sales Navigator via .
Mobility to rule video in 2018

Video production and viewing become more challenging as goldfish attention span proves longer than a human's...

By Priscilla Kennedy 1 Jun 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO
#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

7 tips to help publicists work better with journalists
7 tips to help publicists work better with journalists

Eugene Yiga offers a guide of suggestions on how publicists can better work with journalists, freelancers, bloggers, and the like...

By Eugene Yiga 30 May 2018

Has the digital age impacted the fundamentals of brand building?
Has the digital age impacted the fundamentals of brand building?

Derryn Jackson unpacks how the digital era has affected brand building...

By Derryn Jackson 24 May 2018

Corporate crises expose leaders to new challenge
Corporate crises expose leaders to new challenge

A series of corporate communication missteps and ponderous responses has exposed a gap in the skills mix at executive and directorial levels across South Africa ...

By Auguste Coetzer 24 May 2018

Five reasons your PPC campaign isn't getting you leads
Five reasons your PPC campaign isn't getting you leads

For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as pay-per-click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels...

By Nicolas Baker 23 May 2018

Taazima Kala-Essack, lead consultant, Hotwire PRC, Botswana.
How to implement those big ideas

Is overthinking one of the problems plaguing the communications industry and, especially, the public relations sector of that industry?

By TAAZIMA KALA-ESSACK 23 May 2018

How to grow your business with these influencer marketing strategies
How to grow your business with these influencer marketing strategies

The fall of traditional outbound marketing strategies has seen the meteoric rise of influencer marketing This is due to its potential to grow your business manifold. It can help you to engage with your audience and improve your brand's visibility.

By Brian Mechem 22 May 2018

Sahmeer Alli
#AfricaMonth: The need for value chain transparency

Sahmeer Alli is SAP Africa's industry advisor and value engineer for travel and logistics in Africa. He has over 15 years' experience in the software and management consulting industry. We chat to Alli in light of #AfricaMonth...

By Ilse van den Berg 22 May 2018

Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

#AfricaMonth: Look for the opportunities in Africa
#AfricaMonth: Look for the opportunities in Africa

Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of APRA and chair and CEO of Burson Cohn & Wolfe Africa...

By Louise Marsland 18 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

Fernando Machado, head of brand marketing of Burger King. © .
#OneShow2018: SA EXCLUSIVE with Burger King!

In an exclusive interview, Ann Nurock talks to Fernando Machado, head of brand marketing for Burger King. Winner of the coveted Penta Pencil and Client of the Year at the recent One Show awards...

By Ann Nurock 16 May 2018

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