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#MobileCommerce: The growth of mobile shopping in South Africa
#MobileCommerce: The growth of mobile shopping in South Africa

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

By Graham Du Plessis 2 days ago

How e-mail marketing increases sales
How e-mail marketing increases sales

Email marketing is one of the most essential marketing tools that most online-based businesses employ to maximise their sales...

By Rilind Elezaj 3 days ago

Edcon bids farewell to Boardmans and Red Square brands
Edcon bids farewell to Boardmans and Red Square brands

Boardmans and Red Square cosmetics stores will soon be no longer as Edcon intensifies its focus on the Edgars brand in a bid to win back shoppers...

By Lauren Hartzenberg 9 Jul 2018

Smaller is better, especially with influence
Smaller is better, especially with influence

The big names in influencer realms may pull in the big bucks and big audiences, but it is the micro influencer that is finally finding its place in the sun, writes Federico Dedeu...

By Federico Dedeu 6 Jul 2018

Screenshot, @9GAG via Instagram
KFC South Africa's hilarious World Cup ad hits 9GAG

Congrats, KFC South Africa, you're now 9GAG famous...

By Andy Walker 5 Jul 2018

How consumer trends are transforming executive DNA
How consumer trends are transforming executive DNA

Executive DNA is not immutable. Requirements shift. Profiles change. Business needs and economic conditions are obvious drivers, but societal factors, technology developments and the spirit of the times play a major role in how executives see themselves, their role and priorities...

By Annelize van Rensburg 4 Jul 2018

#MobileCommerce: Step into the future with mobile
#MobileCommerce: Step into the future with mobile

When mobile phones hit the market in South Africa around 1994, there was a sentiment by many that, having lived life quite effectively without these devices, they simply did not need one...

By Dave Nemeth 4 Jul 2018

The importance of media training
The importance of media training

Keshia Patchiappen states five reasons for why media training is essential when facing journalists in the firing line...

By Keshia Patchiappen 4 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

While retailers need to be geared for mobile, it is only a part of the shopping journey in South Africa. Omnichannel is where it is at...

By Robyn Cooke 2 Jul 2018

Feature image: Via . © petercruise: /162878215/00N@71129263/sotohp/moc.rkcilf.www//:sptthbRev('brev-a803fc27-d29e-4fc6-80b5-ab035fa4d947', '>a/\"/162878215/00N;46#&71129263/sotohp/moc.rkcilf.www//:sptth:otliam"=ferh "knalb_"=tegrat a via Flickr ()
Akon's building a Senegalese 'smart city' with his cryptocurrency 'Akoin'

An announcement you may have missed from Cannes Lions: There's a new cryptocurrency soon to be launched, but it won't be taking its name from any memes or computer jargon. Instead, it'll be launched by Senegalese musician Akon...

By Andy Walker 28 Jun 2018

(c) Aleksey Boldin -
The startling numbers behind Africa's Wikipedia knowledge gaps

Wikipedia is one of the internet's most trafficked websites. We've likely all visited it at least once, and spent countless nights travelling through informational rabbit holes...

By Andy Walker 26 Jun 2018

#YouthMonth: The superpower that enables you to design the future
#YouthMonth: The superpower that enables you to design the future

WeThinkCode_ is a network of tech institutions dedicated to deliver Africa's human potential and meet the demand for software engineering skills...

By Ilse van den Berg 26 Jun 2018

Jason Xenopoulos |
#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

By Jessica Tennant 22 Jun 2018

#CannesLions2018: CNN bringing branded content to Cannes
#CannesLions2018: CNN bringing branded content to Cannes

Ann Nurock interviews James Hunt, vice president of CNN Create, who talks to her about why CNN is increasing its presence at Cannes, elaborates on what type of clients CNN produces content for and what the importance of Africa is to CNN...

By Ann Nurock 21 Jun 2018

Julian Boulding, president of thentworkone at the 2017 Indie Summit. Screengrab from thenetworkone channel on .
#CannesLions2018: A view on the agility and innovation of independent agencies

Ann Nurock interviews Julian Boulding, president and founder of thenetworkone at Cannes Lions 2018...

By Ann Nurock 20 Jun 2018

Customer experience: you're most probably doing it wrong
Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 19 Jun 2018

Brandon Kynoch
#YouthMonth: This 16-year-old developer is dominating the gaming industry

16-year-old self-taught game developer, Brandon Kynoch, is dominating the gaming industry with the App Store having chosen his game, Torus., as its 'Game of the Day' in 137 App Stores worldwide...

By Ilse van den Berg 19 Jun 2018

Does your brand matter?
Does your brand matter?

More and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market...

By Jedd Cokayne 18 Jun 2018

Jonathan Liebmann, founder and CEO of Propertuity. Image supplied.
Urban renewal: The physical manifestation of innovative thinking

A powerful lesson in how to turn vision into reality...

By Gil Sperling 15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein
B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant interviews Tom Stein, chairman and CCO of Stein IAS to find out what delegates can expect from his talk at B2B Marketing Africa in Johannesburg on Tuesday, 19 June and his view of the B2B marketing landscape from a global perspective...

By Jessica Tennant 15 Jun 2018

Have you digitally transformed your customer communications yet?
Have you digitally transformed your customer communications yet?

The customer communication management space, once dominated by document output software companies, has seriously embraced digital transformation...

By Mike Wright 14 Jun 2018

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

This is what customer management tools should do for your business
This is what customer management tools should do for your business

Do you remember your first car? That great feeling of freedom that came with the ability to drive yourself wherever you wanted or needed to go...

By Edward Carbutt 13 Jun 2018

Applications open for second Google Launchpad Accelerator Africa
Applications open for second Google Launchpad Accelerator Africa

Google has opened applications for class two of its Launchpad Accelerator Africa programme, extending it in the process to a further 12 African countries...

By Tom Jackson 11 Jun 2018

Image credit: Maksim Kabakou via .
Understanding the difference between marketing and public relations

Most people do not know where to draw the line between PR and marketing hence I have constantly found myself trying to distinguish the not so obvious differences between PR and marketing...

By Minnie-lee Tagwirei 8 Jun 2018

Image credit: ammentorp via .
The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

By Shaune Jordaan 8 Jun 2018

Image credit: Rachael Gorjestani via .
Living creatively

Unathi Dyani contemplates what it really means to be a creative in the advertising industry...

By Unathi Dyani 7 Jun 2018

George Coletrain via .
Why performance TV campaigns are rocket fuel for e-business growth

There is a general conception in South Africa that TV campaigns can only be used by big brands wanting to embark on expensive brand building campaigns. This is a myth that needs to be debunked...

By Irina Herf 6 Jun 2018

#NEWSWATCH: Uganda's 'social media tax' condemned
#NEWSWATCH: Uganda's 'social media tax' condemned

Uganda is in the news today across the globe for what is being called a "social media tax" on social media users in the East African country, which has in the past imposed draconian laws that curb press freedom and freedom of speech.

By Louise Marsland 1 Jun 2018

LinkedIn Sales Navigator via .
Mobility to rule video in 2018

Video production and viewing become more challenging as goldfish attention span proves longer than a human's...

By Priscilla Kennedy 1 Jun 2018

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