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Ciclope Africa shone a light on local craft work
Ciclope Africa shone a light on local craft work

Francisco Condorelli, the director of Ciclope, tells Bizcommunty.Africa what he sees for the future of Ciclope and awards focused on craft rather than the 'big idea'...

By Louise Marsland 1 day ago

Why my startup scene is better than yours: Uganda
Why my startup scene is better than yours: Uganda

These are exciting times for the African tech space, but which ecosystem is the best place to launch or invest in a startup?

By Tom Jackson 1 day ago

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)
Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley is VP for Europe at Twitter, and runs the Eat Sleep Work Repeat podcast. In the last part of this three-part article, Jon Ratcliffe chatted with him about purpose, well-being, what advice he can give young students entering the industry...

By Jon Ratcliffe 2 days ago

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 3 days ago

Are you asking the why beyond the why?
Are you asking the why beyond the why?

Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer...

By Lara-Anne Derbyshire 3 days ago

An annus horribilis for WPP
An annus horribilis for WPP

Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman." Sam Swaine gives some more insight into why this is truly an annus horribilis for WPP...

By Sam Swaine 17 Apr 2018

One of the Castle Lite Unlocks concerts. Image supplied.
Castle Lite's 'Unlocks' concert brings the brand's purpose to life

Juanita Pienaar asks Castle Lite director Becky Opdyke how music ties into the message the brand is trying to convey to its consumers, specifically through the Castle Lite 'Unlocks' concerts...

By Juanita Pienaar 16 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...

By Louise Marsland 16 Apr 2018

Photo by Emilio Garcia on Unsplash
Why my startup scene is better than yours: Rwanda

It is heady days for the African tech startup space, but which ecosystem has the most going for it?

By Tom Jackson 13 Apr 2018

Google Go now available locally
Google Go now available locally

Google has announced that its Google Go app, which provides a "lighter, faster way to search", is now available locally...

By Ilse van den Berg 12 Apr 2018

Four African startups make Seedstars final
Four African startups make Seedstars final

Four African startups have been selected amongst the 12 that will pitch for the chance to secure a share of $1 million in funding at the Seedstars World global final today in Lausanne, Switzerland...

By Tom Jackson 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

#BizTrends2018: 18 trends for 2018
#BizTrends2018: 18 trends for 2018

Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...

By Louise Marsland 10 Apr 2018

Mental models for tech entrepreneurs coming to Africa
Mental models for tech entrepreneurs coming to Africa

According to Charlie Munger, Warren Buffet's partner at Berkshire Hathaway, you understand the latticework, or mental model, for the industry/country you're entering, before you enter it.

By Alan Knott-Craig 9 Apr 2018

Why my startup scene is better than yours: Senegal
Why my startup scene is better than yours: Senegal

African tech is booming, but which ecosystem has the most going for it, either for launching a business or making investments?

By Tom Jackson 9 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Easy steps to effective crisis communication
Easy steps to effective crisis communication

Organisations and their brands need to take consumers into their confidence when facing a crisis. Although this seems straightforward, it is rarely the case...

By Madelain Roscher 3 Apr 2018

Why my startup scene is better than yours: Tanzania
Why my startup scene is better than yours: Tanzania

Which African tech startup ecosystem is the best, either for launching a business or making investments?

By Tom Jackson 29 Mar 2018

The private members club set to transform Africa
The private members club set to transform Africa

The QSL Members Club will be an incubator for Africa's leading lights, an organic platform for ideas to be birthed, connections to be forged and for plans to be set in motion...

By Cari Coetzee 27 Mar 2018

Nicholas Haralambous
#ECMA18: It's not an apocalypse, it's a retail revolution

As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...

By Lauren Hartzenberg 26 Mar 2018

How to avoid falling prey to a Facebook/Cambridge Analytica-type scandal
How to avoid falling prey to a Facebook/Cambridge Analytica-type scandal

Following revelations that Cambridge Analytica exploited the personal data of millions of Facebook users, the social network is finding itself in a remarkably anti-social predicament...

By Ilse van den Berg 26 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

Why my startup scene is better than yours: Ghana
Why my startup scene is better than yours: Ghana

Which African tech startup ecosystem is the most viable for launching a business or making investments?

By Tom Jackson 20 Mar 2018

Image via
12 startups selected for first African Google Launchpad Accelerator

Google has announced the 12 startups that will participate in the first Google Launchpad Accelerator Africa class at an event held in Lagos, Nigeria...

By Tom Jackson 20 Mar 2018

#ECMA18: Cracking e-commerce conversion
#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...

By Lauren Hartzenberg 16 Mar 2018

Consumer engagement today is shaped by technology
Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers
#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 15 Mar 2018

"Sofitel Tour Casablanca" by TarikossMazti - Own work.
Casablanca to host Afrikonnect event later this month

The Moroccan city of Casablanca will host its first Afrikonnect event from 22-23 March 2018, bringing together startups, investors, and corporates...

By Tom Jackson 14 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

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