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How to future-proof Africa
How to future-proof Africa

Solutions to problems often require a change in behaviour, which in turn leads to other inventions. The result is a wheel that is spinning faster and faster, and one that is creating anxiety - more recently about jobs...

By Danette Breitenbach 21 hours ago

Progressive companies should turn CX into a competitive advantage
Progressive companies should turn CX into a competitive advantage

Decision-makers need to understand that to use Customer Experience (CX) for competitive advantage, their customer-facing staff must be ready to switch hats on the fly and do so flawlessly...

By Chantel Troskie 17 Sep 2018

Website automation: The beginning of the end?
Website automation: The beginning of the end?

In today's world, everyone needs an online presence for their company or brand, for those that say otherwise I say good luck to you...

By Keenan Bouwer 13 Sep 2018

The new battleground of customer experience
The new battleground of customer experience

Wayne Hull highlights that for CEOs and CMOs alike, addressing customer experience will be the key imperative in 2018 - and not merely at the B2C level, but B2B and B2B2C too...

By Wayne Hull 7 Sep 2018

Influencers: Dead or alive?
Influencers: Dead or alive?

Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?

By Keenan Bouwer 6 Sep 2018

data/ © dolgachov via
African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

Empowering businesses to transform digitally
Empowering businesses to transform digitally

The world has gone digital is a term we hear far too often nowadays, but it's not exactly true. There is an increasing distinction between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities...

By Nick Durrant 6 Sep 2018

For true SEO, remember the human element
For true SEO, remember the human element

Six tips for achieving better search traffic to your website...

By Tiffany Markman 6 Sep 2018

Customer service remains top of the list
Customer service remains top of the list

Customers choose brands that value them and understand their needs...

By Werner Theron 4 Sep 2018

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

Cannes Lions case studies or how not to make rubbish advertising
Cannes Lions case studies or how not to make rubbish advertising

Cinemark, the official South African Cannes Lions representatives, in partnership with Bizcommunity, hosted the annual Insights and Trends from Cannes Lions sessions, which took place in Johannesburg on Wednesday, 29 August, and in Cape Town on Friday, 31 August...

By Terry Levin, Issued by Bizcommunity.com 4 Sep 2018

Big social on a small budget
Big social on a small budget

Wayne Flemming tackles the issues and provides solutions to the ultimate small business question, how do you do social media on a small budget?...

By Wayne Flemming 29 Aug 2018

Client leadership: Partnerships and comms
Client leadership: Partnerships and comms

As long as there has been marketing, there have been boardroom wars! These battles take place due to different ideas coming from different people who all want to be heard. How do we as marketers settle these disputes and take our clients into the realm of success you ask. The answer is one word, leadership...

By Keenan Bouwer 29 Aug 2018

Nielsen Smartstore: Keeping up with shoppers today and tomorrow
Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

By Danette Breitenbach 29 Aug 2018

Balancing paid, owned and earned media - are you getting it right?
Balancing paid, owned and earned media - are you getting it right?

Is our owned, paid and earned media all aligned to give you the best possible return on your marketing spend? If you get it right, you combine your efforts to build your brand, emphasise the right message and drive customers down your sales funnel...

By Sylvia Schutte 29 Aug 2018

African recruitment startups evolve to tackle unemployment
African recruitment startups evolve to tackle unemployment

Unemployment rates across Africa are too high, but tech startups are coming up with more and more innovative ways of connecting jobseekers with opportunities...

By Tom Jackson 29 Aug 2018

Zibusiso Mkhwanazi
M&C Saatchi and M&N Brands part to grow independently

Zibusiso Mkhwanazi, founder of M&N brands, Avatar's holding company and Jerry Mpufane, chairman of M&C Saatchi Group confirmed in a statement that the two companies will amicably part and go their separate ways...

By Jessica Tennant 28 Aug 2018

Trendzilla alert: Tech builds tailor-made trust
Trendzilla alert: Tech builds tailor-made trust

The hyper-connected multiverse of tomorrow is today. Brands can get washed away, overwhelmed by the virtual trend wave, or they can surf the possibilities in this era of omni-channeling.

By Daniella Shapiro 27 Aug 2018

Agencies and brands: Battle for the market
Agencies and brands: Battle for the market

Brand clutter is fast becoming the biggest challenge and barrier to revenue for many businesses both locally and internationally...

By Keenan Bouwer 23 Aug 2018

#Newsmaker: Clive McMurray recognised for outstanding event management
#Newsmaker: Clive McMurray recognised for outstanding event management

Earlier this month, FCB Durban MD Clive McMurray was awarded the Outstanding Event Management Award at the GLS Excellence Awards in Chicago, where he was recognised for his exceptional organisation of the annual Global Leadership Summit at Kloof Harvest Church...

By Jessica Tennant 22 Aug 2018

A conversation about strategy, ad agencies and the role of strategists inside ad agencies
A conversation about strategy, ad agencies and the role of strategists inside ad agencies

It all started with a post on LinkedIn where I was sharing my opinion on the role of strategy in ad agencies, and a conversation between myself and Gidon Orelowitz ensued...

By Bogosi Motshegwa 22 Aug 2018

Introducing... #MarketingFridays
Introducing... #MarketingFridays

This serves as an intro from our side on what Marketing Fridays is about and to let you know that founder and host Nyiko Chauke will be submitting weekly videos talking through some of the issues marketers face on a daily basis...

By Jessica Tennant 22 Aug 2018

Netflix is now showing ads between episodes to some users
Netflix is now showing ads between episodes to some users

Netflix is now showing unskippable advertisements of its other content between episodes, the company confirmed this weekend...

By Andy Walker 20 Aug 2018

Kofi Annan, former UN Secretary-General.
Tributes to Africa's son, Kofi Annan

Tributes have poured in after the passing of Ghana's much-loved son and the former Secretary-General of the United Nations, Kofi Annan...

By Louise Marsland 20 Aug 2018

Fabian Frese, CCO of Kolle Rebbe Germany and #Loeries2018 film, and radio and audio jury president. © Al Nicoll, Gallo Images.
#Loeries2018: The power of fear and boredom

Fabian Frese, chief creative officer at Kolle Rebbe in Germany, second-last speaker at the DStv Seminar of Creativity, spoke of the boredom that inspired him to make the best move in his career...

By Angie White 17 Aug 2018

The biggest PR fails and brand disasters of the last decade
The biggest PR fails and brand disasters of the last decade

Being a big brand means having a lot of responsibility when it comes to reputation and portraying a positive image to the rest of the world. But, even the most famous and iconic companies can make mistakes and get it disastrously wrong...

By Ade Lewis 17 Aug 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 17 Aug 2018

Are you ready to reach your future customer?
Are you ready to reach your future customer?

Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them?

By Gareth Grant 17 Aug 2018

The path to sustainable growth is customer acquisition (Part 1)
The path to sustainable growth is customer acquisition (Part 1)

Customer loyalty has long been regarded as a critical component to building a brand with traditional models focusing on loyalty metrics such as customer retention and repurchase...

By Tyron Sharnock 14 Aug 2018

6 reasons why good content is important for your business
6 reasons why good content is important for your business

Content should be one (or all) of three things, namely, entertaining, interesting or useful. Here are six good reasons why it's important for your business...

By Candace Bosch 14 Aug 2018

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