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TOURISM

#WTMA18: Experiences, the Reunion Island X-factor
#WTMA18: Experiences, the Reunion Island X-factor

Reunion Island - an island know for its spectacular beauty, diverse landscapes and a volcano that is quite fond of erupting - was one of the many tempting island destinations on display at WTM Africa 2018...

By Cari Coetzee 1 hour ago

MARKETING & MEDIA

Emilar Gandhi, public policy manager for the SADC region for Facebook | Photo: Jessica Tennant
Facebook Africa, Digify Africa launch online safety programme for SA youth

Facebook Africa and Digify Africa have partnered to launch an online safety programme called Ilizwe Lam, Xhosa for my world...

By Jessica Tennant 17 hours ago

HR & RECRUITMENT

How to cut through the clutter to create new digital learning paths
How to cut through the clutter to create new digital learning paths

How do organisations motivate their employees to make time for learning, and encourage them to engage with knowledge that's essential for career success - when they're already overwhelmed with information and short of time...?

By Anton Cabral 20 hours ago

TOURISM

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 20 hours ago

MARKETING & MEDIA

Image ©
Two lessons from the Green Mill Cocktail Lounge

Chicago. It's almost midnight and it's cold. But not too cold. It's the kind of cold that makes you alert. It gives the evening a crispness and makes the neon signs a little sharper...

By Damon Stapleton 21 hours ago

MARKETING & MEDIA

Building out a new communications world through the blockchain
Building out a new communications world through the blockchain

Carrie Daly looks at some interesting ways in which the blockchain can be applied in the field of communications...

By Carrie Daly 21 hours ago

MARKETING & MEDIA

The slow burn impact of the Cambridge Analytica scandal
The slow burn impact of the Cambridge Analytica scandal

The fires of media may burn bright and fast, often fading from memory just as quickly, but this revelation looks set to simmer, explains Richard Bensted...

By Richard Bensted 22 hours ago

TOURISM

The smart hotel of the future: How to leverage IoT to create the guest experience
The smart hotel of the future: How to leverage IoT to create the guest experience

Regardless of the size or type of property, every hotel operator that wants to remain competitive and relevant will have to embrace IoT devices and related wireless innovations over the next year to enable next-generation guest experiences...

By Pieter Engelbrecht 23 hours ago

MARKETING & MEDIA

Fundamentals are key to creating a strong and lasting brand
Fundamentals are key to creating a strong and lasting brand

A clear understanding of the branding process is essential for entrepreneurs, business owners and brand managers when starting a new venture or developing a new product - doing this upfront just makes sense...

By Raymond van Niekerk 1 day ago

ICT

If the future in Africa is mobile, identity verification is paramount
If the future in Africa is mobile, identity verification is paramount

Mobile operators are becoming an important provider of, and platform for, a growing range of services. As a result, the ability to verify customer identity is becoming a business imperative for mobile operators...

By Sherry Zameer 1 day ago

RETAIL

First limited edition SA whisky added to Checkers exclusive Private Barrel Co. range
First limited edition SA whisky added to Checkers exclusive Private Barrel Co. range

Checkers LiquorShop has revealed a new addition to its Private Barrel Co. collection of whiskies sourced from the finest distillers. The newly unveiled 6-year-old James Sedgwick single malt...

By Lauren Hartzenberg 1 day ago

MARKETING & MEDIA

'Africa Rising' is a global megatrend - Euromonitor
'Africa Rising' is a global megatrend - Euromonitor

Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...

By Louise Marsland 1 day ago

TOURISM

Image via
WTM Africa 2018 sets positive tone for tourism sector

Tourism contributes more than R400bn to South Africa, around 8% of the gross domestic product (GDP), and is viewed as the potential antidote to an unemployment rate that was at 27% in March 2018...

By Danny Bryer 1 day ago

MARKETING & MEDIA

Screengrabs from the ad.
#OrchidsandOnions: Getting lost in translation is one thing, but using someone else's incorrect, and dangerous, garbage is something totally different

I am not always convinced that a brand which makes arbitrary funny gags as "content" - which is light on, or even missing, a marketing message - is doing the right thing. A brand exists to sell its product or service, not to entertain...

By Brendan Seery 1 day ago

MARKETING & MEDIA

#Newsmaker: Engage Joe Public's Reatile Tekateka
#Newsmaker: Engage Joe Public's Reatile Tekateka

Following Joe Public United's appointment of Reatile Tekateka as managing partner to head up its Engage Joe Public division, we interviewed her to find out why she's excited to grow the group's reputation management offering...

By Jessica Tennant 1 day ago

TOURISM

#WTMA18: How small travel and tourism companies can market themselves effectively
#WTMA18: How small travel and tourism companies can market themselves effectively

Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

By Robin Fredericks 1 day ago

LIFESTYLE

Art, artisan food, and loads more at Spier
Art, artisan food, and loads more at Spier

Although easily accessed via Baden Powel Drive off the N2, the Spier Estate feels like a world away.

By Brian Berkman 1 day ago

HR & RECRUITMENT

Amsterdam workspace concept comes to SA
Amsterdam workspace concept comes to SA

Following last month's launch of the Amsterdam-based workspace concept, Spaces at Atrium on 5th in Sandton, I interviewed Dutch founder Martijn Roordink to find out what it offers the South African workforce besides a place to plug in your laptop, and for his views on this new way of working...

By Jessica Tennant 1 day ago

TOURISM

#WTMA18: An inside look at the Google Trekker Project
#WTMA18: An inside look at the Google Trekker Project

This was more than just putting South Africa on the map, it was a nation-building project with a common cause...

By Robin Fredericks 1 day ago

MARKETING & MEDIA

South by Southwest film festival from a South African creative's perspective
South by Southwest film festival from a South African creative's perspective

This year's South by Southwest film festival was "some kind of collective consciousness" according to Daniel Schoeman, creative technologist at TBWA\Hunt\Lascaris...

By Jessica Tennant 2 days ago

ICT

Nokia makes a comeback in South Africa with new phones
Nokia makes a comeback in South Africa with new phones

HDM Global has revealed the new Nokia mobile phones that will be available to the South African market...

By Ilse van den Berg 2 days ago

RETAIL

CNA and Edgars stores to sport new look
CNA and Edgars stores to sport new look

A rebrand is on the cards for CNA and Edgars stores as part of Edcon's turnaround strategy to win back shoppers...

By Lauren Hartzenberg 2 days ago

MARKETING & MEDIA

Atmosphere Communications at the 2018 Prism Awards.
#Prisms2018: More than two minutes of success

Atmosphere made it third time lucky, winning Campaign of the Year at last night's Prism Awards...

By Danette Breitenbach 2 days ago

RETAIL

The big dreams of Skinny Sbu
The big dreams of Skinny Sbu

A sock collector from a tender age, Sibusiso Ngwenya started his own homegrown accessories brand, Skinny Sbu Socks, with just R70, his mother's encouragement and the desire to be Africa's answer to Tom Ford...

By Lauren Hartzenberg 3 days ago

MARKETING & MEDIA

(c) tykhyi -
#Prisms2018: What can South African agencies learn from the PR Cannes Lions winners?

There's no reason why South African agencies can't compete in the PR category at Cannes Lions...

By Dan Pinch 3 days ago

MARKETING & MEDIA

Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 3 days ago

MARKETING & MEDIA

Shao-Chun Wang ©
#Prisms2018: PR's turn to save the day

The earned media paradox is that where we spend the most money is where consumers spend the least time...

By Serge Vaezi 3 days ago

MARKETING & MEDIA

(c) deklofenak -
#Prisms2018: The inconvenient truth about PR

Legal trumps public relations nearly every time. Class action suit anyone?

By Keri-Ann Stanton 3 days ago

MARKETING & MEDIA

#Prisms2018: Meet young judge Sanele Mashinini
#Prisms2018: Meet young judge Sanele Mashinini

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 3 days ago

MARKETING & MEDIA

#Prisms2018: Meet young judge Wynand Monyeseala
#Prisms2018: Meet young judge Wynand Monyeseala

In the run-up to the 21st Prism Awards taking place on Sunday, 22 April, we chatted to this year's cohort of young judges about their fresh approach to the judging process...

By Jessica Tennant 3 days ago

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