MARKETING & MEDIA

JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa
JCDecaux launches first to market game changing technologies for digital OOH in sub-Saharan Africa

With society moving into the electronic age, more people are communicating in cyberspace not only to access more information, but also to create a reality of their own...

Issued by JCDecaux 7 Dec 2017

MARKETING & MEDIA

MediaCom named as victor in global AkzoNobel Decorative Paints account review
MediaCom named as victor in global AkzoNobel Decorative Paints account review

MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world's leading paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to their roster...

Issued by MediaCom 7 Dec 2017

MARKETING & MEDIA

From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018
From algorithms to AI, Kantar Millward Brown forecasts SEA changes in the digital advertising ecosystems in 2018

Annual Media and Digital Predictions highlight continued evolutions in branded storytelling, cross-media measurement and ROI...

Issued by Kantar Millward Brown 7 Dec 2017

ICT

AI is exciting but data governance still rules business
AI is exciting but data governance still rules business

Organisations want to invest in cutting-edge technologies but need to focus on the data analytics fundamentals first...

Issued by Corinium Global Intelligence 6 Dec 2017

MARKETING & MEDIA

How to tell an African story
How to tell an African story

Music and storytelling have always been intrinsically linked. On Saturday, 2 December, South Africa witnessed this truth in its finest form with Casper Nyovest managing an incredible feat, and making history, by attracting an incredible 68,000 South African youth to Soccer City...

By Bongani Chinkanda, Issued by HDI Youth Marketeers 6 Dec 2017

MARKETING & MEDIA

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever before

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Show more