Brand and New Business

• Responsible for the brands image and voice ensuring consistency through the company and communications 
• Help continually grow brand awareness, salience and affinity 
• Taking the lead on any re-brand / re-design of projects
• Marketing planning and strategy for the business year on year
• Annual budget implementation and planning 
• Competitive reviews
• Scopen Research knowledge

• Finding opportunities to nurture loyalty from existing clients 
• Creating a new business client pipeline for the group
• Credentials implementation and management
• Project management of pitches and pitch processes 
• Management of new business queries and RFI’s/RFP's 
• Pitch documents, presentations and team management 
• Working knowledge of Hubspot or Salesforce beneficial

• Develop and execute annual branded events
• Develop, lead and manage ad hoc events
• Budget management
• Risk Assessment 

• Develop positive relationships with industry leaders, advertising industry bodies, pitch agencies, journalists and partners

• Newsletter management and subscriptions 
• Email Marketing 
• Work to build and increase engagement of database
• Strategic knowledge of SEO, Analytics and Social Media Metrics
• Manage and expand social media presence, sourcing and sharing newsworthy information from across the business. 
• Accessing relevant communities for growth opportunities.
• Social media content calendar management 
• Strategic knowledge to work with the social media pod to drive community engagement 
• Paid media management and decision making 

• Driving a demand generation content agenda
• Utilisation of content across paid, earned and owned brand assets
• Strategic management, maintenance and development of relevant brand assets and content (website, social media, email and PR)
• Content calendar development in partnership with creative pod
• Content management and creation in partnership with creative pod

• Take responsibility for the development and management of the website, including generating content, making improvements to functionality, maximising its potential and monitoring its performance
• Understanding and use of website CRM

• Increase the organisation’s profile across media and organisations
• PR calendar implementation and planning 
• Press release writing and distribution
• Client collaboration and corporate affairs communications
• Writing and editing 
• Strategic content management 
• Opinion Editorials 
• Content Calendar Development and Management 
• Press office management 
• International media relations

• Monitor and report on communications activity and new business. Analyse all aspects of communications on a quarterly basis and prepare a an annual report.
• PR reports 
• Social Media reports
• Paid Media reports
• Google Analytics 
• SEO / SEM reports 
• CRM (Hubspot)
• Programmes: SemRush, HotJar, Slack, WorkBook

• Work towards the CSI programme to drive internal stakeholder support and communication where possible 

• Enhance communications with colleagues and develop an understanding of the business’s work and needs of its users 
• Provide training to staff on branding where necessary and ensure staff are well briefed on key communications issues 
• Finding opportunities to collaborate with client brands 
• Employee engagement activities 
• Internal events management 

• Building and motivating a team to deliver on brand marketing goals
• Successful ability to motivate a remote team
• Open communication and inspiration for the broader creative team at large

• Experience in marketing B2B preferred.
• Experience working in a fast-paced and highly cross-functional organization.
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders
• The demonstrated ability to work independently and autonomously
• Strong attention to detail to meet our high bar for customer-facing content and provide flawless execution.
• Knowledge of testing and measurement practices to optimize ROI and evolve strategy.
• Strong analytical and problem-solving skills.

• Solid experience in marketing.
• Experience in marketing management, developing marketing strategy, digital marketing, event management, lead management.
• Demonstrated experience in measuring and improving the ROI of marketing investments.
• Experience of operating and collaborating in a fast-paced, cross-functional, organisation.
• A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results.
• Experience in managing time and multiple priorities to execute high quality deliverables.
• Proven experience finding creative ways to do more with less, and a track record of staying on budget and deliver on time.