Working closely with founder and mentor Leandi Ward, Lindsay-Bowman plays a key role in shaping brand narratives that are both strategic and relevant.
Butter Knife PR is a communications agency based in Cape Town. We’re small but intentional, and pride ourselves on creating PR moments that are relevant, fresh, and just a little unexpected.
Whether we’re launching a brand, debuting a new collection, rolling out a campaign, or amplifying awareness for a household name, we believe in emotionally-led storytelling, creative thinking, and building real connections between brand and consumer.
PR is about helping shape the way people experience a brand and not just what they see, but how they feel and connect. It’s an industry that sits at the intersection of creativity and strategy, and that’s what makes it so exciting.
At Butter Knife, no two days are ever the same. One moment you’re coordinating a media drop or briefing an influencer, and the next you’re pitching a feature or deep in brainstorms with your team.
The common thread? People.
Everything we do is about people and at its core, PR is about building and nurturing relationships to shape how a brand is perceived in the world.
I love that we get to be part of so many different brands’ journeys. Seeing an idea evolve into a tangible connection with consumers and knowing the work we do behind the scenes can shift perception, is incredibly rewarding.
One that stood out to me recently was the reopening of Belmond’s Hotel Splendido in Portofino. The way the campaign was brought to life was cinematic. It evoked emotion, nostalgia, and wanderlust all at once, making you want to be part of the story.
Internships. Don’t be afraid to start small and observe everything, ask questions, and show up with energy. PR is about people, so be someone others want to work with.
I believe the value of trust and authenticity will only grow, with more integration between PR, content creation, and digital marketing, a continued shift toward micro-influencer and hyper-local campaigns, and a return to intentional media relationships, because while the landscape evolves, traditional media remains powerful and worth nurturing.
It’s a moment to recognise the importance of a sector that often works behind the curtain. PR shapes conversations and influences culture more than most people realise.
World PR Day is a reminder that the work we do matters and that it’s worth celebrating.
