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Boundless tells the story of local SAB Corona’s lime farm’s true innovation
Boundless - The Unlimited Agency tells the story of the SAB Corona Moletele Lime Farm, with its CCO, Roanna Williams.
Source: Drink Stuff SA Drink Stuff SA Boundless - The Unlimited Agency tells the story of the SAB Corona Moletele Lime Farm, with its CCO, Roanna Williams
The agency posted on LinkedIn saying “A huge honour to have been entrusted to tell this SAB Corona Moletele story.”
It describes the story as ”meaningful, sustainable, life-changing, authentic, real impact, innovative, collaborative”.
As it explains while South Africa and China grow limes for the Corona brand, the South African farm overcame a massive agri-challenge so that it could harvest limes all year round instead of only once a year.
“A true innovation. It is affecting lives, impacting the community, empowering women, creating jobs, upskilling farmers, and contributing to the SA economy. If only all brands could do this, oh what a world this would be,” says the agency.
Credit list
Brand: Corona
Client: The South African Breweries
VP marketing SAB: Vaughan Croeser
Brand director corporate affairs: Marsha Kumire
Head of brand: Melanie Nicholson
Corona marketing assistant: Slindile Ngubo
Agency: Boundless - The Unlimited Agency
CCO / Creative Lead Boundless: Roanna Williams
Production co: Eyeforce - AMS | CPT | LIS SA
Director: Arthur Neumeier
Executive producer: Ashleigh Joy Jarratt
DOP: Daniel Walsh
Gaffer: Obakeng Selapisa
Sound: Jabu Msomi
Post production: Farmhouse Studios
Post producer: Rox Truter
Editor: Jason Matthews
Colourist: Kyle Stroebel
Sound engineer: Stephen Webster
Audio: The Work Room
Look out for an exclusive interview with Boundless and Williams - coming soon.
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