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News

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand
Marketing & Media
Marketers say goodbye to cookies, hello to first-party data

10 hours

Source:
Marketing & Media
Warc releases The Future of Measurement Report

12 hours

Helm, DStv, and Capitec clinch 2024 Smarties Awards
Marketing & Media
Helm, DStv, and Capitec clinch 2024 Smarties Awards

Issued by Helm 15 Apr 2024

Source:
Marketing & Media
2024 ACT Good Report: Recognising leading social and environmental responsibility campaigns

12 Apr 2024

The third and final Warc Rankings has been released. Source: YouTube.
Marketing & Media
Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

Warc Creative has released its top 100. Source: YouTube.
Marketing & Media
Warc Media 100 unveils top global media campaigns and companies of 2023

20 Mar 2024

Zak Tucker to lead 2024 New York Festivals Advertising Awards jury
Marketing & Media
Zak Tucker to lead 2024 New York Festivals Advertising Awards jury

15 Mar 2024

The campaign inspired political change in Honduras. Source: YouTube.
Marketing & Media
Ogilvy dominates as most awarded network in Warc Creative 100 for fourth consecutive year

12 Mar 2024

Afda students and alumni top Loeries Official Rankings 2023
Education
Afda students and alumni top Loeries Official Rankings 2023

Earle Holmes, Issued by AFDA 12 Feb 2024

Source:
Marketing & Media
MMA's Smarties Awards achieves milestone with Warc 100 and RECMA inclusion

7 Feb 2024

Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries
Marketing & Media
Warc Awards announces top industry and agency experts for Middle East & Africa 2024 juries

6 Feb 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.
Marketing & Media
#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Source:
Marketing & Media
Warc report: Advertising spend to double in 2024

18 Jan 2024

Source:
Marketing & Media
Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

10 marketing trends for 2024
Marketing & Media
10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region
Marketing & Media
South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region

Danette Breitenbach 14 Nov 2023

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI
Marketing & Media
5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Source:
Marketing & Media
UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

Image supplied. The Warc Awards for Effectiveness 2024, in association with Lions are now open for entries
Marketing & Media
The Warc Awards for Effectiveness 2024 open with more categories this year

24 Oct 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024
Marketing & Media
Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Igniting brand integration opportunities for The Ultimate Braai Master
Marketing & Media
Igniting brand integration opportunities for The Ultimate Braai Master

Candy Dempers, Issued by MediaHeads 360 20 Oct 2023

Ogilvy wins Agency of the Year and Most Effective Agency at Loeries 2023
Marketing & Media
Ogilvy wins Agency of the Year and Most Effective Agency at Loeries 2023

Issued by Ogilvy South Africa 11 Oct 2023

Chicken Licken wins Brand of the Year at the Loerie Awards for the 7th consecutive year
Marketing & Media
Chicken Licken wins Brand of the Year at the Loerie Awards for the 7th consecutive year

Issued by Joe Public 11 Oct 2023

Source:
Marketing & Media
Report: Strategists aim high as clients embrace caution

3 Oct 2023

Source:
Marketing & Media
Warc Report: Instagram's projected global ad revenue to soar to $71bn by 2024

20 Sep 2023

Source:
Marketing & Media
Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

The Bar Africa celebrates one year anniversary
Marketing & Media
The Bar Africa celebrates one year anniversary

Issued by The Bar 5 Sep 2023

Source: © Little Black Book
Marketing & Media
Former FCB strategy chief and Publicis UK boss, Nigel Jones, dies

1 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research
Marketing & Media
Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Image supplied. UAE dominated the NYF AME Awards with impressive trophy tally of 26
Marketing & Media
UAE dominates AME Awards with 26 trophies

14 Aug 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions
Marketing & Media
#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

Source:
Marketing & Media
Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Source:
Marketing & Media
Warc, Lions and ANA release white paper on culture

21 Jun 2023

Image supplied. Key findings of the whitepaper, Making a Promise to the Customer: How to give campaigns a competitive edge was presented at Cannes Lions
Marketing & Media
#Cannes2023: 4 brand and commercial advantages Promise to the Customer delivers

20 Jun 2023

Image supplied.
Marketing & Media
First-time award for Nigeria in Warc Awards for Effectiveness 2023

15 Jun 2023

Image supplied. The Warc Awards for Effectiveness 2023, in association with Lions, have been announced
Marketing & Media
Africa and Middle East in Warc Awards for Effectiveness 2023 shortlist

12 Jun 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube
Marketing & Media
YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Source: Instagram Logan Paul and KSI founders of the global hydration drink phenomenon, Prime
Marketing & Media
A "Prime" example of the strength of influencer marketing

Danette Breitenbach 2 May 2023

Image supplied. Warc Creative has released a report looking at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100
Marketing & Media
Purpose, tech & social influence key tactics to effective advertising

25 Apr 2023

Soirce:
Marketing & Media
The Good Report 2022 reveals top campaigns for sustainability

20 Apr 2023

Kantar's award-winning ads - the funny is back
Marketing & Media
Kantar's award-winning ads - the funny is back

Issued by Kantar 18 Apr 2023

Warc ranks FCB Africa second on the continent for creativity
Marketing & Media
Warc ranks FCB Africa second on the continent for creativity

Issued by FCB Africa 23 Mar 2023

BTS in the winning McDonalds advert.
Marketing & Media
Warc Effective 100 rankings for 2023 released

22 Mar 2023

Ogilvy EMEA CEO Patou Nuytemans: Creating impact is my ultimate objective
Marketing & Media
Ogilvy EMEA CEO Patou Nuytemans: Creating impact is my ultimate objective

Danette Breitenbach 16 Mar 2023

Adidas' Beyond the surface campaign.
Marketing & Media
Warc Media 100 rankings announced

14 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".
Marketing & Media
Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Screenshot from Lost Class.
Marketing & Media
Warc Creative 100 rankings for 2023 announced

7 Mar 2023

#Newsmaker: Zetu Damane takes up chief strategy officer role at McCann
Marketing & Media
#Newsmaker: Zetu Damane takes up chief strategy officer role at McCann

Karabo Ledwaba 2 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"
Marketing & Media
Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

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