VML | Bizcommunity

VML | Bizcommunity

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Source: © 123rf Murray Hamilton, content director, VML South Africa tackles the “should design inform copy or should copy inform design?”debate

CRM, CX, UX

“Should design inform copy or should copy inform design?”

Murray Hamilton 15 hours

Advertising

Warc report: 80% of strategists say strategy is undervalued but in demand

14 hours

Philani Mokoena wants to bring human insight to the judging process. Source: Supplied.

Prism Awards

#PrismYoungVoices | DNA Brand Architects' Philani Mokoena on raising the standard

2 Oct 2025

South African talents shine in Next Creative Leaders 2025 shortlist

The One Club for Creativity

South African talents shine in Next Creative Leaders 2025 shortlist

23 Sep 2025

The Future Shopper 2025: VML reveals key trends shaping e-commerce

Trends

The Future Shopper 2025: VML reveals key trends shaping e-commerce

19 Sep 2025

Absa won the Grand Prix Award. Source: YouTube.

Streaming

Meet the YouTube Works Awards winners

11 Sep 2025

Source: © VML Parusha Partab, chief strategy officer, VML South Africa says leading with empathy – not noise – is how brands can get the balance right between grounded messaging and standout creativity

Trends

#BizTrends2025 | VML's Parusha Partab: Empathy in a surreal world and other trends

Parusha Partab 11 Sep 2025

Source: © Gerety Awards VML is the Gerety Awards Global Network of the Year. Pictured: VML's Thanks for Coke-Creating campaign from Coca-Cola that won gold at the Awards.

Advertising

Gerety Awards 2025 winners - VML named Global Network of the Year

9 Sep 2025

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Artificial Intelligence

ACA launches white paper on AI: a call for informed, responsible adoption across the industry

Issued by Association for Communication and Advertising 8 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Advertising

Nash Koosialee appointed Avatar managing partner

29 Aug 2025

All the 2025 WesBank New Generation Awards finalists

Digital

All the 2025 WesBank New Generation Awards finalists

29 Aug 2025

The future is female (to the power of AI)

Women's Month

The future is female (to the power of AI)

Issued by icandi CQ 25 Aug 2025

Jessica Babsy, senior art director at VML South Africa, was living the dream when she earned a Young Lions Pass to the Cannes Lions Festival of Creativity through the Open Chair community. Source: Supplied.

Women's Month

#WomensMonth | Open Chair's lioness: Jessica Babsy - I carry the stories of Cannes women with me

Jessica Babsy 21 Aug 2025

The IAB SA 2025 Bookmarks Awards winners have been announced, with Ogilvy named Best Digital Agency of 2025 (Image supplied)

IAB Bookmarks Awards

Ogilvy and KFC take the double in the IAB Bookmark Awards

15 Aug 2025

#WomensMonth | VML's Sihle Delport-Wetselaar: Acknowledging women’s strength

Women's Month

#WomensMonth | VML's Sihle Delport-Wetselaar: Acknowledging women’s strength

Danette Breitenbach 14 Aug 2025

Effie South Africa announces 2025 grand jury in record-breaking entry year

Marketing

Effie South Africa announces 2025 grand jury in record-breaking entry year

Issued by Association for Communication and Advertising 7 Aug 2025

Ford’s latest TVC campaign celebrates the essence of what it means to Live the Ranger Life (Image supplied, Photo credit: Tim Gerges)

Advertising

#BehindtheCampaign | Ford’s Live the Ranger Life: Off-road and on message

31 Jul 2025

SA’s world-first Chrome extension takes on harmful AI beauty standards

Artificial Intelligence

SA’s world-first Chrome extension takes on harmful AI beauty standards

Issued by VML 29 Jul 2025

ACA welcomes new board and leadership team for 2025/26

Advertising

ACA welcomes new board and leadership team for 2025/26

Issued by Association for Communication and Advertising 22 Jul 2025

Advice for grads looking to break into advertising

Marketing & Media

Advice for grads looking to break into advertising

Rialene Nel 15 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

Digital platforms are redefining the next frontier of retail

Retail

Digital platforms are redefining the next frontier of retail

Blake Raubenheimer 3 Jul 2025

Source: © La Petite Marseillanais Fresh from her trip to the Cannes Lions, Ann Nurock explores the two trends of the enduring power of human creativity and the rise of the creator economy

Cannes Lions

#Cannes2025: Ann Nurock explores the power of human creativity and rise of the creator economy

Ann Nurock 1 Jul 2025

The New Generation Awards announces WesBank as its official headline naming sponsor

Youth Marketing

The New Generation Awards announces WesBank as its official headline naming sponsor

Issued by Lavello Marketing Solutions 27 Jun 2025

Source: © 123rf Ryan Campher, VML SA data lead, asks, while AI drives modern marketing, what happens when flawed inputs lead it astray?

Artificial Intelligence

Will your AI promote clarity or confusion, progress or noise?

Ryan Campher 25 Jun 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

Cannes Lions

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

Marketing & Media

VML and Nando's: Reflections on a decade long agency-client relationship

Jarred Cinman 18 Jun 2025

The New York Festivals Advertising Awards (NYFA) 2025 winners have been announced (Image supplied)

Advertising

Dentsu Digital Inc. awarded New York Festivals 2025 Best of Show Award

13 Jun 2025

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Marketing

Effie announces 2024 Global Effie Index, unveiling the world’s Most Effective Marketers

Issued by Association for Communication and Advertising 12 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Ryan Campher has been appointed VML South Africa’s data lead (Image supplied)

Digital

VML SA places data and technology at core of creativity with data lead appointment

4 Jun 2025

Source: © 123rf Maphefo Mphaho, VML strategist says as we celebrate Africa Day, it’s time to start looking at how we reshape the global narrative around our continent – and there’s plenty to work with

Africa Month

#AfricaMonth: Reshaping the global narrative around our continent

Maphefo Mphaho 26 May 2025

This year, LunchBar celebrates 60 years in South Africa. To mark the occasion, SA’s favourite award-winning conspiracy theorist is back (Image supplied)

Marketing

60 years of "Much, much more of The LunchBar Man"

16 May 2025

Pola Maneli Port Elizabeth and BCKRDS Johannesburg are among the global winners in the ADC 104th Annual Awards Middle East & Africa Region along with agencies and designers from Egypt, Saudi Arabia, Turkey, and United Arab Emirates (Image supplied)

Advertising

2 South African agencies awarded in Global ADC 104th Annual Awards

15 May 2025

$Source: © Bizcommunity Five of South Africa's top creatives are part of the LIA 2025 Creative LIAisons Virtual Coaching Programme. (L to r) Jacquie-Anne Mullany, executive creative director, FCB Africa Cape Town, Carl Willoughby, chief creative officer, TBWA\Hunt Lascaris, Fran Luckin, chief creative officer, VML Johannesburg, Peter Little, chief creative officer, Publicis Groupe Africa, Sandton, Suhana Gordhan, founder and chief creative officer, LoveSong Cape Town$

Advertising

5 South African creative leaders on the global mentorship stage

14 May 2025

VML South Africa named Agency of the Year at 2025 Smarties Awards

Marketing & Media

VML South Africa named Agency of the Year at 2025 Smarties Awards

Issued by VML 13 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Advertising

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

Source: © Ask Traders WPP CEO Mark Read says WPP's financial performance in Q1 was in line with expectations, and performance is anticipated to improve in the second half

Advertising

WPP's Q1 results dip, tariffs not expected to directly impact the network

25 Apr 2025

On the penultimate date of the Bookmark Awards entries closing, Tilesh Bhaga, creative director, digital and innovation at VML South Africa and experienced Bookmark Awards judge, gives 6 tips to a winning Bookmarks entry (Image supplied)

IAB Bookmarks Awards

6 tips to create a winning Bookmark Awards entry

Tilesh Bhaga 23 Apr 2025

Of the 68 One Show 2025 finalists from the Middle East and Africa, South Africa 18 and Kenya two (Image supplied)

Advertising

One Show 2025 finalists: 18 for SA and 2 for Kenya

22 Apr 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

Storyteller, creative leader, and confessed word nerd Melusi Tshabalala has joined the VML team as ECD (Image supplied)

Advertising

New VML ECD: Melusi Tshabalala - “More solutions. Not just ads."

2 Apr 2025

AI in Advertising forum: Industry urged to understand, apply, and act

AI in Advertising

AI in Advertising forum: Industry urged to understand, apply, and act

Issued by Association for Communication and Advertising 25 Mar 2025

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

Advertising

McCann Joburg's Modjadji Mashatola on AME WE Champion jury

14 Mar 2025