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Marketing & Media

The rise of digital marketing: Assessing the impact of AI and machine learning on advertising practices

Rirhandzu Shingwenyana 5 Jun 2023

Marketing & Media

Lets ramp up the value of digital marketing

Rirhandzu Shingwenyana 7 Mar 2023

Marketing & Media

Bathu: more than just a shoe

Rirhandzu Shingwenyana 1 Nov 2022

Marketing & Media

Communicating effectively through content marketing

Rirhandzu Shingwenyana 4 Oct 2022

Marketing & Media

Marketing is the science of data and creativity

Rirhandzu Shingwenyana 13 Sep 2022

Source: © Michal Bednarek It is of paramount importance that brands become active members of the youth culture

Marketing & Media

#YouthMonth: Understanding youth culture for better marketing results

Rirhandzu Shingwenyana 1 Jun 2022

Marketing & Media

The symbiosis of traditional and digital media

Rirhandzu Shingwenyana 27 Jan 2022

#BestofBiz 2021: ICT

ICT

#BestofBiz 2021: ICT

13 Dec 2021

The fierce competition between radio and podcast

Marketing & Media

The fierce competition between radio and podcast

Rirhandzu Shingwenyana 7 Sep 2021

Understanding traditional and digital marketing

Marketing & Media

Understanding traditional and digital marketing

Rirhandzu Shingwenyana 3 May 2021

What you should know about marketing in 2021

Marketing & Media

What you should know about marketing in 2021

Rirhandzu Shingwenyana 2 Feb 2021

The problem with switching from WhatsApp to Telegram and Signal

ICT

The problem with switching from WhatsApp to Telegram and Signal

Rirhandzu Shingwenyana 26 Jan 2021

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Marketing & Media

The power of the hashtag for social impact marketing

Rirhandzu Shingwenyana 28 Sep 2020

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Marketing & Media

It is time to realign your brand

Rirhandzu Shingwenyana 22 Sep 2020

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Marketing & Media

Building relationships with your audience is the best marketing strategy

Rirhandzu Shingwenyana 26 Aug 2020

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Marketing & Media

Influencer marketing bubble isn't about to blow off anytime soon

Rirhandzu Shingwenyana 23 Jun 2020

Photo by August de Richelieu from .

Marketing & Media

Marketing in the middle of a global crisis

Rirhandzu Shingwenyana 10 Jun 2020

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Marketing & Media

The e-sports economy: Why it is significant for marketing opportunities

Rirhandzu Shingwenyana 16 Apr 2020

Image credit: Christina Morillo on .

Marketing & Media

The age of exponential proportion of digital marketing - how to capitalise on CX and UX

Rirhandzu Shingwenyana 6 Apr 2020

Image source: Gallo/Getty Images.

Marketing & Media

AI and marketing management

Rirhandzu Shingwenyana 27 Feb 2020

Image source: Getty/Gallo Images.

Marketing & Media

The next year 10 years will be critical for traditional media industry's transformation

Rirhandzu Shingwenyana 15 Jan 2020

The Best of Biz: Marketing & Media 2019

Marketing & Media

#BestofBiz 2019: Marketing & Media

17 Dec 2019

Image credit: Sticker Mule on Unsplash.

Marketing & Media

Social media is killing advertising? I don't think so.

Rirhandzu Shingwenyana 17 Oct 2019

Image credit: Fernanda Rodríguez on Unsplash.

Marketing & Media

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Data-driven marketing and advertising; and how to harness new customer data insights

Marketing & Media

Data-driven marketing and advertising; and how to harness new customer data insights

Rirhandzu Shingwenyana 12 Jul 2019

Disruptive thinking in the digital age

Marketing & Media

Disruptive thinking in the digital age

Rirhandzu Shingwenyana 2 Jul 2019

Design-thinking as a strategic advantage

Marketing & Media

Design-thinking as a strategic advantage

Rirhandzu Shingwenyana 27 May 2019

Image source: Getty/Gallo Images.

Marketing & Media

Influencer marketing - the value of micro vs macro-influencer marketing tactics

Rirhandzu Shengwenyana 11 Apr 2019