Serving the connected individual requires a different approach; one that focuses on creating connected brands. These connected brands will be created by The Connected Marketer...
21 Feb 2019
How the "connected individual" is impacting news media is the focus of a new report released by the International News Media Association (Inma)...
28 Mar 2018
In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
Jessica Tennant 1 Feb 2018
As a global strategist, I've spent a lot of January talking about the biggest trends in digital media and marketing for 2018...
In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...
Issued by Boo-Yah! 16 Jan 2018
Do you want to be a trailblazer in the mobile space? Join Mobitainment and mCordis in March 2017 for the first industry-accredited Professional Qualification in Mobile Marketing...
Issued by Mobitainment 6 Dec 2016
For the first time, Exponential Interactive will be partnering with the Cannes Lions Festival of Creativity. The festival, celebrating its 60th birthday this year, will see over 12,000 delegates from around the world gather to discuss and celebrate some of the best advertising from all disciplines across the world.
Issued by VDX.tv 14 Jun 2013
ASCOT, UK: Be part of IMM 2012, the two-day intensive training course covering everything you need to know about international media management. Only 10 days left to book - secure your place today for IMM 2012, 15-17 March, Berystede Hotel, Berkshire.
7 Mar 2012
Informa Telecom & Media and the Mobile Marketing Association (MMA) have announced their partnership on a series of mobile marketing summits, to be held in association with the flagship series of digital events in Africa & the Middle East, Com World Series.
31 Jan 2012
The Mobile Marketing Association (MMA)'s flagship EMEA event, the MMA Forum London, saw the launch of a new mobile consumer data resource, Our Mobile Planet, by Google. The Our Mobile Planet website provides users with free access to the full set of data from the "Global Mobile Research: The Smartphone User & The Mobile Marketer" initiative conducted on behalf of Google by Ipsos GmbH in collaboration with the MMA.
7 Oct 2011
LONDON: The Mobile Marketing Association (MMA) recently announced the publication of its latest white paper, "Building Permission Based Mobile Marketing". The white paper explains what permission based mobile marketing is, how it works and the benefits to consumers, brands, agencies and mobile network operators.
4 Oct 2011
LONDON: Chief Marketing Officer (CMO) advisory board member Bill Ogle will be giving the opening keynote on day two of the MMA Forum London, taking place 4-5 October 2011. As the official MMA Forum Knowledge Partner, Ogle - who is also CMO of Motorola Mobility - will be representing the council to provide highlights of its 2011 State of Marketing Report and perspectives on the new Mobile Relationship Marketing campaign.
3 Oct 2011
NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The MMA (Marketing Association) has re-launched its local council in Italy, and the appointment of one of the new interim co-chairs, senior manager at Telecom Italia, Mariella Pacitto. The re-launch is in response to the growing recognition of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success.
20 Jul 2011
CAIRO, EGYPT / NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently announced the launch of the Egypt and Middle East Local Council and the appointment of new co-chair, CEO & co-founder at Digital Republic, Karim Khalifa. The launch of MMA Egypt and Middle East is in response to the increased interest and investment in mobile marketing, and the need for industry support and guidance within the region.
20 Jul 2011
LONDON: The Mobile Marketing Association (MMA) yesterday, 22 February 2011, announced the appointment of Chris Kirubi as co-chairman of the newly established MMA East Africa Council. Kirubi will join Frank Mania, CEO of PHD, a Saracen media agency, as joint chairman.
23 Feb 2011
LONDON: The Mobile Marketing Association (MMA) on Monday, 10 January 2011, announced plans to launch a new council in East Africa accompanied by a three-day series of events to mark the occasion. The official launch will take place during the Mobile Marketing Summit, a one-day conference for professional marketers to be held in Nairobi on 8 March 2011.
11 Jan 2011
LOS ANGELES, US: Out of hundreds of submissions from received from companies across the world, South Africa won three global and four regional awards at the sixth annual Global Mobile Marketing Awards, hosted by the Mobile Marketing Association (MMA), on Wednesday, 17 November 2010, at the Mobile Marketing Forum in Los Angeles.
19 Nov 2010
The Mobile Marketing Association (MMA) has announced its new board of directors for the Europe, Middle East and Africa (EMEA) region. The election of the new board members comes after over a month of nominations in which more than 200 members voted.
26 Oct 2010
NEW YORK, US/LONDON, UK/SINGAPORE/SAO PAULO, BRAZIL: The Mobile Marketing Association (MMA) (www.mmaglobal.com) has announced the initial speaker line up of global brands for its upcoming Mobile Marketing Association Forum EMEA in London 5-6 October 2010.
20 Aug 2010
Mobile Monday aims to foster co-operation and cross-border business development through virtual and live networking events by sharing ideas, best practices and trends from global markets. This month's was held on Monday evening, 15 March 2010, in Melrose Arch, Johannesburg, as a live session with local and international speakers and offered an opportunity to network after the sessions.
17 Mar 2010
LONDON: The Mobile Marketing Association (MMA) announced its 2008 Europe, Middle East and Africa (EMEA) board of directors yesterday, Tuesday, 13 May 2008. The EMEA branch was established in April 2007 and has since launched region-specific Mobile Advertising Guidelines and conducted a survey into mobile attitude and usage in five key Western European markets.
14 May 2008