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Results for Nielsen Africa

News

SA's surge in online shopping expected to continue beyond lockdown
SA's surge in online shopping expected to continue beyond lockdownArticle

Consumers have switched to digital shopping alternatives, with 37% of South Africans saying they are shopping more online...

Issued by Nielsen 29 Apr 2020

Nielsen wins the Data Excellence Award at the 17th National Business Awards in SA
Nielsen wins the Data Excellence Award at the 17th National Business Awards in SAArticle

Nielsen has won the prestigious Data Excellence Award at the 17th National Business Awards, held in partnership with the Vision 2030 Awards...

Issued by Nielsen 25 Nov 2019

Humans give meaning to machines in the 4IR workplace
Humans give meaning to machines in the 4IR workplaceArticle

Within the evolving scenario of the Fourth Industrial Revolution, the big question is what role will people play in the extraction of actionable data and which careers are being created as a result of these expanding possibilities?...

Issued by Nielsen 15 Oct 2019

Nielsen reveals stabilising prospects in Africa
Nielsen reveals stabilising prospects in AfricaArticle

Africa's markets are never quite what they seem as revealed by the latest Nielsen Africa Prospect Indicator (APi) which shows that amidst relentless change, country prospects are stabilising on the continent...

Issued by Nielsen 13 Sep 2019

Nielsen event reveals impact of double-edged demand in South Africa
Nielsen event reveals impact of double-edged demand in South AfricaArticle

The South African consumer landscape is currently fragmented and polarised, characterised by the double-edged demand of the South African consumer...

Issued by Nielsen 6 Sep 2019

The double-edged demand of the South African consumer
The double-edged demand of the South African consumerArticle

The consumer landscape is currently fragmented and polarised, characterised by the double-edged demand of the South African consumer. Some are feeling prosperous, while others are amongst the most stretched spenders...

26 Aug 2019

Business priorities make 2019 the year of Africa's consumers
Business priorities make 2019 the year of Africa's consumersArticle

The latest Nielsen Africa Prospects Indicator (APi) Report reveals interesting shifts in African manufacturer and retailer business priorities...

Issued by Nielsen 29 Mar 2019

Consumer demand at the forefront of African business priorities
Consumer demand at the forefront of African business prioritiesArticle

There are interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one-size-fits-all approach is enough to ensure ongoing success in sub-Saharan Africa...

28 Mar 2019

Consumer confidence holds steady in West Africa
Consumer confidence holds steady in West AfricaArticle

The release of Nielsen's latest Consumer Confidence Index figures for Quarter 3, 2017 has been marked by small increases and a relatively stable performance in both Ghana and Nigeria...

Issued by Nielsen 19 Jan 2018

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever beforeArticle

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
Shifting prospects illuminated in Nielsen's fourth Africa Prospects IndicatorArticle

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position...

Issued by Nielsen 18 May 2017

Kenyans still confident, but not as high as before
Kenyans still confident, but not as high as beforeArticle

Kenya's consumer confidence has dropped 11 points however this is still a positive result as it is above the 100-point level and is despite the drought situation in the country, which has resulted in rising food prices...

Issued by Nielsen 19 Apr 2017

Upturn in West Africa consumer confidence levels
Upturn in West Africa consumer confidence levelsArticle

The latest Nielsen Africa Prospects Indicator (APi) points to the fact that predictions are that the worst is over and it will not take much to drive the Nigerian economy into positive growth levels in 2017...

Issued by Nielsen 18 Apr 2017

Divergent consumer confidence in Ghana and Nigeria
Divergent consumer confidence in Ghana and NigeriaArticle

Divergent consumer confidence trends in Ghana and Nigeria reveal a tale of two very different countries...

28 Nov 2016

Mixed optimism in latest SSA consumer confidence results
Mixed optimism in latest SSA consumer confidence resultsArticle

The latest Nielsen Consumer Confidence Index (CCI) results for Q2, 2016 show that of the four sub-Saharan African countries measured by Nielsen, Nigeria's consumer confidence score (122) continued to rank highest...

Issued by Nielsen 6 Sep 2016

Local consumers display 'seriously South African' brand allegiances
Local consumers display 'seriously South African' brand allegiancesArticle

A brand's country of origin is cited as equally important - or even more important - than other purchasing criteria such as price and quality in a new Nielsen Global Brand-Origin report on local versus global brands...

Issued by Nielsen 3 Jun 2016

Massive advertising opportunities for Africa's increasingly media-savvy audiences
Massive advertising opportunities for Africa's increasingly media-savvy audiencesArticle

The second Nielsen's Africa Prospects Indicators (APi) report has released key findings on sub-Saharan Africa's media consumption habits...

Issued by Nielsen 3 Jun 2016

Ailsa Wingfield
Local is lekker, say SA consumersArticle

Home-grown brands maintain a powerful hold over local consumers, with a brand's country of origin cited as equally important - or even more important - than other purchasing criteria, such as price and quality, in a new Nielsen Global Brand-Origin report on local versus global brands...

2 Jun 2016

Nielsen survey reveals Nigeria's tremendous online shopping potential
Nielsen survey reveals Nigeria's tremendous online shopping potentialArticle

Amidst the challenges of limited internet connectivity and unreliable connections, Nigerians' use of mobile devices to make online retail purchases is significantly higher than global purchasing rates across several categories...

Issued by Nielsen 4 Apr 2016

Nielsen report reveals Cote d'Ivoire is top prospect for investors in Africa
Nielsen report reveals Cote d'Ivoire is top prospect for investors in AfricaArticle

The launch of Nielsen's second Africa Prospects Indicators report has given existing and potential investors an unprecedented and even deeper comparative view of the country opportunities across the continent...

Issued by Nielsen 1 Apr 2016

Price comparison and convenience driving SA's online shopper growth
Price comparison and convenience driving SA's online shopper growthArticle

A new Nielsen survey has found that the highest number of South African online shopper respondents (51%) use the internet to check a retailer's flyer online to ensure they get the best deal prior to making a purchase...

Issued by Nielsen 31 Mar 2016

New study explores the current psyche of South Africans
New study explores the current psyche of South AfricansArticle

The latest 'Nielsen Global Generational Lifestyles Survey' has polled 30,000 online respondents in 60 countries to better understand how consumers around the world - including those in South Africa - live, eat, play, work and save...

Issued by Nielsen 25 Feb 2016

Responsible brands are big business in SA
Responsible brands are big business in SAArticle

The 2015 Nielsen Global Corporate Sustainability Report shows that 68% of South African consumers are willing to pay more for brands that come from companies who are committed to positive social and environmental impact...

Issued by Nielsen 9 Dec 2015

Research indicates sustainability increases brands' bottom line
Research indicates sustainability increases brands' bottom lineArticle

The latest market insights from Nielsen show that brands with a commitment to sustainability are no longer just a 'nice to have' but also have a real effect on businesses' bottom-line...

8 Dec 2015

Nielsen study shows it's boom time for SA's multi-billion rand baby care sector
Nielsen study shows it's boom time for SA's multi-billion rand baby care sectorArticle

South African parents are deeply invested in their families and therefore want the very best for their children - from the food they put in their mouths to the nappies they put on their bottoms, and they're willing to pay for it...

Issued by Nielsen 27 Oct 2015

SA's baby care sector booming, study finds
SA's baby care sector booming, study findsArticle

South African parents are deeply invested in their families and therefore want the very best for their children - from the food they put in their mouths to the nappies they put on their bottoms - and they're willing to pay for it...

22 Oct 2015

Nielsen launches world-first prospects ranking of sub-Saharan Africa
Nielsen launches world-first prospects ranking of sub-Saharan AfricaArticle

Global measurement company Nielsen's African Prospects Indicator provides investors in Africa with insights across a range of indicators, culminating in an unambiguous ranking of sub-Saharan African countries...

Issued by Nielsen 23 Sep 2015

SA an 'innovation nation' when it comes to trying new products
SA an 'innovation nation' when it comes to trying new productsArticle

The latest Nielsen Global Survey on new product innovation has found that consumers in South Africa have a distinctly 'new world' view and are far more inclined to try new products...

Issued by Nielsen 16 Jul 2015

SA grocery shoppers ripe for the picking across an array of digital channels
SA grocery shoppers ripe for the picking across an array of digital channelsArticle

South Africa's burgeoning connected commerce era means that consumers are no longer shopping entirely online or offline but rather taking a blended approach, using whatever channel best suits their needs.

Issued by Nielsen 15 May 2015

Grocery shopping in South Africa has moved off the floor
Grocery shopping in South Africa has moved off the floorArticle

One of the key findings of the Nielsen Future of Grocery Report reveals that South Africa's burgeoning connected commerce era means that consumers are no longer shopping entirely online or offline but rather taking a blended approach...

13 May 2015

MediaShop's latest forum points to mobile
MediaShop's latest forum points to mobileArticle

The latest MediaShop industry forum held at the Johannesburg Country Club Woodmead saw speakers Justin Sanan of AC Nielsen Africa, Fiona Potgieter of Yonder Media and Toby Shapshak of Stuff magazine, delve into South Africa's digital landscape and reiterate the growing power of digital media.

15 Jun 2012

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