Netflix | Bizcommunity

Netflix | Bizcommunity

News

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

Branding

6 ways to build brand loyalty that lasts

Melanie Campbell 6 hours

The paradox of first-mover advantage

CRM, CX, UX

The paradox of first-mover advantage

Andre Fredericks, Issued by Sanlam Fintech 15 Nov 2024

MTN teams up with UK's Synamedia to launch African streaming platform

Telecoms & Networks

MTN teams up with UK's Synamedia to launch African streaming platform

7 Apr 2025

Unboxing the secret to Zuru's success in toy collectibles

Design & Manufacturing

Unboxing the secret to Zuru's success in toy collectibles

7 Apr 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

AI or die: The flight plan for AI-powered marketing in 2025

Artificial Intelligence

AI or die: The flight plan for AI-powered marketing in 2025

Issued by V5 Digital 2 Apr 2025

The future of digital journalism and the role of web monetisation

Media

The future of digital journalism and the role of web monetisation

Alex Lakatos, Issued by MANGO-OMC 28 Mar 2025

Source: © 123rf Leslie Adams, sales director at Reach Africa, asks, while TV licences are outdated, is a streaming levy the right fix?

TV

The TV licence is dead! Long live the streaming levy - or not?

Leslie Adams 17 Mar 2025

The streaming giant is on an advertising hunt. Source: Netflix.

Advertising

WWE RAW on Netflix creates a new advertising battleground for brands

12 Mar 2025

Branding

Warc's Creative 100 released, Apple no.1 brand for creativity

11 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

What's behind NAP Africa's unprecedented 5Tbps traffic surge?

Cloud

What's behind NAP Africa's unprecedented 5Tbps traffic surge?

4 Mar 2025

Advertising

Reliance plans to dominate Indian Premier League ads post-Disney merger using neuroscience

26 Feb 2025

Social Media

20 years of YouTube: 8 key innovations that have helped the video platform achieve its success

Alex Connock 18 Feb 2025

The bird was allegedly 'killed' by a Tesla Cybertruck.

Marketing

Duolingo's owl 'killed' by Tesla Cybertruck in viral campaign

Karabo Ledwaba 14 Feb 2025

#BizTrends2025: Twyg's Jackie May - Is sustainable fashion possible?

ESG

#BizTrends2025: Twyg's Jackie May - Is sustainable fashion possible?

Danette Breitenbach 5 Feb 2025

Exclusive: Kaye-Ann Williams to lead Netflix's African scripted content team

Streaming

Exclusive: Kaye-Ann Williams to lead Netflix's African scripted content team

24 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Digital

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Albert Makoeng, managing director, influencer division at Nfinity says the rise of creator-led commerce is a profound shift in media consumption (Image supplied)

Media

#BizTrend2025: Nfinity’s Albert Makoeng - The rise of creator-led commerce a profound shift in media consumption

Albert Makoeng 17 Jan 2025

The Apple TV 4K remains one of the best streaming boxes available in South Africa

Mobile & Apps

Icasa launches another inquiry into streaming service competition

Lindsey Schutters 13 Jan 2025

Source: © Alphi Social media and content creation can be a lucrative activity, but the transition from full-time corporate employment to independent content creator is not easy says Sipho Alphi Mkhwanazi, who gives 10 tips to help with the transition

Digital

10 tips to pivot from corporate to full-time content creation

Sipho Alphi Mkhwanazi 8 Jan 2025

Apple TV Plus pulls ‘open time’ move this weekend - but there's a catch

Mobile & Apps

Apple TV Plus pulls ‘open time’ move this weekend - but there's a catch

Lindsey Schutters 31 Dec 2024

#BestofBiz 2024: Lifestyle

Lifestyle

#BestofBiz 2024: Lifestyle

17 Dec 2024

Retail

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Marketing

SUV brand Jetour recruits five local lifestyle, travel and tech trendsetters

6 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Promise won the coveted Prestigious Umpetha trophy for The Vluit Project campaign, developed for AfriSam (Image supplied)

Advertising

All the 2024 Pendoring winners: Promise’s Vluit Project wins Pendoring Umpetha

25 Nov 2024

Could De Beers be the next Twitter?

Markets & Investment

Could De Beers be the next Twitter?

Savious-Parker Kwinika 21 Nov 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

Source: © 123rf The 20th edition of the Sunday Times GenNext Awards winners have been announced

Youth Marketing

Sunday Times GenNext Awards crowns the coolest of the cool crowd

20 Nov 2024

Why Netflix’s fight night flop is actually a strategic win

Streaming

Why Netflix’s fight night flop is actually a strategic win

Adelaide Tshabalala 19 Nov 2024

YouTube is already the dominant steaming content platform, and it doesn't plan on slowing down.

Technology

YouTube is coming for the TV room #AfricaTechFestival

Lindsey Schutters 18 Nov 2024

Primedia Studios bags its first Safta with The Masked Singer South Africa

TV

Primedia Studios bags its first Safta with The Masked Singer South Africa

Issued by Primedia Studios 15 Nov 2024

DSTV satellite dishes were once a mark of suburban wealth.

Technology

Putting the Multichoice decline in context

Lindsey Schutters 14 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

Digital

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Melon Mobile founder and CEO Calvin Collett spoke candidly about the MVNO's ambitions.

Telecoms & Networks

Melon Mobile reintroduces itself as a network disruptor

Lindsey Schutters 1 Nov 2024

15 independent producers from Africa selected for Creative Producer Indaba

Film & Cinematography

15 independent producers from Africa selected for Creative Producer Indaba

1 Nov 2024

Nolo Phiri launches 'Leading Ladies', an initiative to empower SA's women in entertainment

Events

Nolo Phiri launches 'Leading Ladies', an initiative to empower SA's women in entertainment

1 Nov 2024

Marketing

A Comic Con experience: Platforms change but the basic rules of marketing don’t!

Eve Pennington 23 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

All the 2024 Feather Awards nominees

Events

All the 2024 Feather Awards nominees

7 Oct 2024

AI in SEO: Ushering in a new era of search engine optimisation

Artificial Intelligence

AI in SEO: Ushering in a new era of search engine optimisation

Wouter Kritzinger, Issued by Dentsu 2 Oct 2024

Use Black Friday to set your business up for success with these 7 insights

Digital

Use Black Friday to set your business up for success with these 7 insights

Zaida Kamish, Issued by Incubeta 23 Sep 2024

The National Film & TV Awards South Africa has announced the 2024 Nominees (Image supplied)

Film & Cinematography

The National Film Academy's 2nd annual National Film & TV Awards South Africa nominees announced

23 Sep 2024

South African cinema shines as 'Don’t Let's Go to the Dogs Tonight' receives critical acclaim at TIFF 2024

Film

South African cinema shines as 'Don’t Let's Go to the Dogs Tonight' receives critical acclaim at TIFF 2024

19 Sep 2024