Results for Joseph Neusu

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Facebook news feed changes - What now for brands?Article

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

Joseph Neusu 23 Jan 2018

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In-the-moment-marketing: The lucrative hunting grounds for hoteliersArticle

Let's face it. Traditional marketing methods are increasingly becoming obsolete at the speed of the internet revolution. On the other hand, smart technologies are creating immense opportunities that hotel brands can leverage for more cost-efficient guest acquisition...

Joseph Neusu 19 Jan 2018

Direct bookings set to redefine hotel marketing
Direct bookings set to redefine hotel marketingArticle

Guerilla Marketing, a specialist digital agency for hoteliers in South Africa, recently hosted a groundbreaking direct booking summit in Cape Town on 25 October...

Issued by Adclick Africa Media Group 9 Nov 2017

Direct Booking Indaba 2017 - Unpacking tactics that boost revenue
Direct Booking Indaba 2017 - Unpacking tactics that boost revenueArticle

The Direct Booking Indaba, being held in Cape Town on 25 October, seeks to enable hoteliers to increase direct bookings via their websites and in the process, lower their distribution costs...

Issued by Adclick Africa Media Group 3 Oct 2017

Tourism Marketing Indaba 2017 - Tactics for engaging the modern traveller
Tourism Marketing Indaba 2017 - Tactics for engaging the modern travellerArticle

Guerilla Marketing, a digital marketing agency for the travel and tourism industry, will be hosting a definitive half-day digital marketing bootcamp at The Fairway Hotel, Spa & Golf Resort on 27 July...

Issued by Adclick Africa Media Group 7 Jun 2017

Adclick Africa launches its full-service digital agency
Adclick Africa launches its full-service digital agencyArticle

Adclick Africa Media & Marketing Group recently launched its full-service digital marketing agency, Guerilla Marketing, at the just-ended Business Day TV SME Summit at The Maslow in Sandton...

Issued by Adclick Africa Media Group 14 Mar 2017

Dove and P&G: two brands that really rock video storytelling
Dove and P&G: two brands that really rock video storytellingArticle

Let me confess, I am in love with Dove and P&G videos and I have repeatedly watched them on YouTube. I love them as a person and a marketer, in that order...

Joseph Neusu 2 Nov 2016

Authority marketing: the best route to the customers' hearts (and wallets)
Authority marketing: the best route to the customers' hearts (and wallets)Article

Authority is associated with expertise, pragmatic solutions and market leadership. The person who is deemed an expert attracts the attention of customers...

Joseph Neusu 29 Sep 2016

Unpacking social media video marketing
Unpacking social media video marketingArticle

Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world...

Joseph Neusu 23 Sep 2016

Digital marketing isn't about the tools - the customer still rules
Digital marketing isn't about the tools - the customer still rulesArticle

Most marketers and entrepreneurs make the mistake of assuming that devices, websites and apps are the main cornerstone of digital marketing instead of the customers...

Joseph Neusu 13 Sep 2016

The secret sauce that will make your content marketing sizzible
The secret sauce that will make your content marketing sizzibleArticle

Sizzibility is an interesting concept coined by a visibility expert I have been following since 2008. Her name is Nancy Marmolejo and she defines sizzibility as content that sizzles and is visible...!

Joseph Neusu 30 Aug 2016

Good bye marketing! Hello growth hacking
Good bye marketing! Hello growth hackingArticle

I am currently reading Ryan Holiday's book, Growth Hacker Marketing, alongside other growth hacking resources, about 33 of them in total...

Joseph Neusu 17 Aug 2016

Mobile is the closest brands can get to SA consumers
Mobile is the closest brands can get to SA consumersArticle

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013...

Joseph Neusu 21 Apr 2016

Adclick Africa is growing
Adclick Africa is growingArticle

Adclick Africa, one of the leading diversified media companies in Africa, has announced the addition of five skilled and experienced personnel...

Issued by Adclick Africa Media Group 15 Apr 2016

The Best of Biz 2015: Retail
The Best of Biz 2015: RetailArticle

We've compiled a #BestofBiz 2015 list for all our industries, from articles with the most views, the most-read contributors to the press offices with the most hits.

15 Dec 2015

The four new mobile moments unpacked
The four new mobile moments unpackedArticle

Recent findings published by Google show that there are now four new mobile moments that every brand should be aware of and try to leverage profitably...

Joseph Neusu 30 Jul 2015

Building a high-performing marketing team
Building a high-performing marketing teamArticle

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

Joseph Neusu 13 Jul 2015

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGsArticle

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

Joseph Neusu 22 May 2015

How to win in mobile moments
How to win in mobile momentsArticle

When someone uses his smartphone to search for information about a product or service, he expects to receive an answer that is contextually relevant and satisfies his immediate needs...

Joseph Neusu 17 Apr 2015

Content marketing lessons from Unilever
Content marketing lessons from UnileverArticle

Content marketing has now gone mainstream as it features at the nucleus of the marketing mix of all the leading brands...

Joseph Neusu 31 Mar 2015

The cheese has been moved
The cheese has been movedArticle

The mobile phone is now the most dominant mass media channel in South Africa, having overtaken desktop PCs. Reports show that over 37.2 million in the adult population in the country own a mobile phone...

Joseph Neusu 19 Feb 2015

Lessons from Coca-Cola's content excellence strategy
Lessons from Coca-Cola's content excellence strategyArticle

Content is the connective thread of all marketing. This might sound like a bold declaration I know but in actual fact, this status quo shouldn't be surprising...

Joseph Neusu 3 Feb 2015

Unlocking value from customer relationships in 2015
Unlocking value from customer relationships in 2015Article

I recently presented a paper titled "Thriving in the Digital Age: Elevated Experiences, Interactions and Analytics" at a conference that focused on how businesses can manage relationships with their customers in the digital era...

Joseph Neusu 8 Jan 2015

[DMX 2014] The secret to getting your website to stand out from the rest
[DMX 2014] The secret to getting your website to stand out from the restArticle

Your business is missing out on key conversions if you don't have a contact form showing on every single web page, says Leon Lategan, CEO of LeonLategan.co.za at the DMX Conference...

Leigh Andrews 27 Nov 2014

What is the aboutness of your website?
What is the aboutness of your website?Article

Many company websites suck from a user and search engine point of view. This is because more emphasis is placed on aesthetics than on the website's "aboutness"...

Joseph Neusu 13 Nov 2014

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The power of word-of-mouth marketingArticle

Word-of-mouth marketing is an age old marketing technique that has stood the test of time to remain the most effective form of marketing...

Joseph Neusu 8 Sep 2014

Emotional branding - The love affair between consumers and brands
Emotional branding - The love affair between consumers and brandsArticle

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

Joseph Neusu 29 Aug 2014

How to handle negative feedback on social media
How to handle negative feedback on social mediaArticle

Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result...

Joseph Neusu 26 Jun 2014

Three key factors for achieving social media success
Three key factors for achieving social media successArticle

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.

Joseph Neusu 12 Jun 2014

Four social media marketing trends every marketer must know
Four social media marketing trends every marketer must knowArticle

Social media marketing is an ever-evolving discipline and it is unsurprising that quite a number of new and useful trends surface now and again.

Joseph Neusu 3 Jun 2014

Broadband demystifiedArticle

The information revolution has produced jargon and acronyms that have frequently left laypeople dazzled and flat on the canvas. It seems that the gurus that drive this unparalleled Age of Innovations derive pleasure from conjuring terms that make the rest of the members of the society appear like blockheads.

Joseph Neusu 12 Apr 2007

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