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Covid-19 driving fundamental shifts in Africa's consumers
Covid-19 driving fundamental shifts in Africa's consumersArticle

The Covid-19 pandemic has given rise to a new kind of African consumer who is already displaying fundamental shifts in consumption and purchase behaviour...

27 May 2020

Nielsen wins the Data Excellence Award at the 17th National Business Awards in SA
Nielsen wins the Data Excellence Award at the 17th National Business Awards in SAArticle

Nielsen has won the prestigious Data Excellence Award at the 17th National Business Awards, held in partnership with the Vision 2030 Awards...

Issued by Nielsen 25 Nov 2019

Nielsen event reveals impact of double-edged demand in South Africa
Nielsen event reveals impact of double-edged demand in South AfricaArticle

The South African consumer landscape is currently fragmented and polarised, characterised by the double-edged demand of the South African consumer...

Issued by Nielsen 6 Sep 2019

The double-edged demand of the South African consumer
The double-edged demand of the South African consumerArticle

The consumer landscape is currently fragmented and polarised, characterised by the double-edged demand of the South African consumer. Some are feeling prosperous, while others are amongst the most stretched spenders...

26 Aug 2019

East African consumer confidence on the backfoot
East African consumer confidence on the backfootArticle

Kenya's latest Nielsen Consumer Confidence Index (CCI) score for Quarter 3, 2018, has dropped a steep 10 points, since the previous quarter, to 94, revealing a volatile consumer mindset and underlying uncertainties...

Issued by Nielsen 10 Dec 2018

West Africa consumer confidence shows small dips and some gains
West Africa consumer confidence shows small dips and some gainsArticle

Nigeria's latest Consumer Confidence Index (CCI) for the third quarter of 2018 has shown a four-point decline to 118, while Ghana's CCI for the same quarter has risen five points to 113, all in all a fairly stable picture for West Africa...

Issued by Nielsen 7 Dec 2018

Consumer confidence declines as South Africans wait for economic turnaround
Consumer confidence declines as South Africans wait for economic turnaroundArticle

South Africans are under pressure as indicated by the latest results of The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen...

Issued by Nielsen 21 Sep 2018

Drop in SA consumer confidence squeezes spending
Drop in SA consumer confidence squeezes spendingArticle

South Africans are under financial pressure, as indicated by the latest consumer confidence data...

18 Sep 2018

West Africa consumer confidence shows divergent sentiment
West Africa consumer confidence shows divergent sentimentArticle

While Nigeria's Consumer Confidence Index (CCI) for the second quarter of 2018 has risen a very healthy nine points to 122, Ghana's CCI for the same quarter has fallen 12 points to 108...

Issued by Nielsen 16 Aug 2018

East African consumer confidence continues to rise
East African consumer confidence continues to riseArticle

Kenya's latest CCI score for Quarter 2, 2018, has risen two points since the previous quarter to 104, displaying much-improved sentiment from the low of 94 recorded in Q4, 2017...

Issued by Nielsen 14 Aug 2018

Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscape
Nielsen Consumer 360 event unpacks major shifts in SA's consumer landscapeArticle

The South African consumer landscape is set for a multitude of shifts in the next ten years, not least of which is the maturing of the local market with growth in the Generation X market segment...

21 May 2018

Latest consumer confidence in East Africa shows positive turn
Latest consumer confidence in East Africa shows positive turnArticle

In stark contrast to preceding quarters of decline, consumer sentiment in Kenya is on the rise in the latest Nielsen Consumer Confidence Index (CCI) results for Q1, 2018, having gained eight points to 102...

Issued by Nielsen 14 May 2018

Kenyan retailers need a 'future-focus' to counter declining consumer confidence
Kenyan retailers need a 'future-focus' to counter declining consumer confidenceArticle

Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...

Issued by Nielsen 15 Mar 2018

Slight uptake in South African consumer confidence
Slight uptake in South African consumer confidenceArticle

The latest Nielsen South African Consumer Confidence Index (CCI) for Q3, 2017 reflects a five-point increase from the previous quarter to 83 points, the highest level since Quarter 3, 2016...

Issued by Nielsen 16 Jan 2018

South African spending remains cautious despite stable consumer confidence
South African spending remains cautious despite stable consumer confidenceArticle

Consumer confidence is stable despite the economy, job security concerns and increasing food prices leading to deferred spending and a longer-term focus on servicing debt and savings rather than spending...

Issued by Nielsen 28 Sep 2017

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Online shopping blasting holes in traditional retailer profitsArticle

Faster, cheaper and more convenient online alternatives stalk traditional retail sector...

Colleen Goko 25 Jan 2017

Nielsen survey shows SA outperforming global online mobile adoption rates
Nielsen survey shows SA outperforming global online mobile adoption ratesArticle

The 2016 Nielsen Mobile Shopping, Banking and Payment Survey - which polled online consumers across 63 countries - shows South Africans outpacing global nations in terms of online mobile adoption...

Issued by Nielsen 7 Dec 2016

South African consumer mood swings up again
South African consumer mood swings up againArticle

There's a 'new normal' permeating the South African psyche and that's the fact, that nothing is normal anymore! As a result, the latest Consumer Confidence Index figures from Nielsen reflect another huge swing, this time upwards...

Issued by Nielsen 7 Dec 2016

Variable consumer confidence scores across sub-Saharan Africa
Variable consumer confidence scores across sub-Saharan AfricaArticle

The latest Nielsen Consumer Confidence Index results for the first quarter of 2016 show that of the three sub-Saharan African countries measured by Nielsen, Nigeria's consumer confidence score (120) continued to rank highest...

Issued by Nielsen 15 Jul 2016

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