Results for Ailsa Wingfield

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#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demandArticle

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

Ailsa Wingfield 3 Jan 2020

Nielsen reveals stabilising prospects in Africa
Nielsen reveals stabilising prospects in AfricaArticle

Africa's markets are never quite what they seem as revealed by the latest Nielsen Africa Prospect Indicator (APi) which shows that amidst relentless change, country prospects are stabilising on the continent...

Issued by Nielsen 13 Sep 2019

Consumer disloyalty is the new normal
Consumer disloyalty is the new normalArticle

Disloyalty levels are on the rise among consumers, with just 9% of South Africans considering themselves to be committed loyalists when it comes to their favourite brands...

Issued by Nielsen 10 Sep 2019

Nielsen sets the scene for major shifts in Nigerian consumer and retail landscape
Nielsen sets the scene for major shifts in Nigerian consumer and retail landscapeArticle

The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of Nigerians will live in cities or towns and the country will experience 50% urban growth...

Issued by Nielsen 10 Sep 2019

Mind over money when it comes to consumer prosperity
Mind over money when it comes to consumer prosperityArticle

Nielsen has launched its 2019 Changing Consumer Prosperity Report which highlights how global consumers think and feel about their financial situation and reveals that when it comes to feeling prosperous, mindset matters more than income...

Issued by Nielsen 10 Sep 2019

Major shifts on the horizon in Nigeria's consumer landscape
Major shifts on the horizon in Nigeria's consumer landscapeArticle

The Nigerian consumer landscape is set for a multitude of shifts. By 2025, 55% of Nigerians will live in cities or towns as a result of 50% growth in population in urban areas, which represents the fastest urban growth rate globally...

1 Aug 2019

Business priorities make 2019 the year of Africa's consumers
Business priorities make 2019 the year of Africa's consumersArticle

The latest Nielsen Africa Prospects Indicator (APi) Report reveals interesting shifts in African manufacturer and retailer business priorities...

Issued by Nielsen 29 Mar 2019

Consumer demand at the forefront of African business priorities
Consumer demand at the forefront of African business prioritiesArticle

There are interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one-size-fits-all approach is enough to ensure ongoing success in sub-Saharan Africa...

28 Mar 2019

Mindset matters more than income when it comes to consumer prosperity - Nielsen
Mindset matters more than income when it comes to consumer prosperity - NielsenArticle

When it comes to feeling prosperous, mindset matters more than income, according to the results of Nielsen's new 2019 Changing Consumer Prosperity Report...

11 Mar 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenienceArticle

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

Ailsa Wingfield 11 Jan 2019

#BestofBiz 2018: Marketing & Media Africa
#BestofBiz 2018: Marketing & Media AfricaArticle

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018
#BizTrends2018: Small is Africa's 'new smart' in 2018Article

Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?

Ailsa Wingfield 3 Jan 2018

#BestofBiz 2017: Retail
#BestofBiz 2017: RetailArticle

We've compiled our annual #BestofBiz 2017 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views...

14 Dec 2017

Africa's rebound demands bolder strategies than ever before
Africa's rebound demands bolder strategies than ever beforeArticle

Manufacturers and retailers seeking to stay one step ahead in Africa's complex markets need to move beyond 'business as usual' - they simply cannot keep doing the same things and expecting a different result...

Issued by Nielsen 30 Nov 2017

Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
Shifting prospects illuminated in Nielsen's fourth Africa Prospects IndicatorArticle

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position...

Issued by Nielsen 18 May 2017

Premium is not just about price
Premium is not just about priceArticle

A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles...

Issued by Nielsen 7 Mar 2017

What's drawing South African consumers to premium products?
What's drawing South African consumers to premium products?Article

The latest Nielsen Global Premiumisation Survey indicates that 92% of South Africans are willing to pay an above-average price for products...

7 Mar 2017

South African shoppers are in love with loyalty!
South African shoppers are in love with loyalty!Article

Of six Africa/Middle East countries surveyed in Nielsen's latest Global Retail Loyalty Survey, South Africa had the highest number of respondents (84%) stating that that they were currently members of a loyalty programme...

Issued by Nielsen 1 Feb 2017

#BizTrends2017: South Africa's new retail reality
#BizTrends2017: South Africa's new retail realityArticle

Despite South Africans' roller-coaster sentiment during 2016, they've continued to spend, highlighting a clear disconnect between the South African psyche and actual purchase behaviour. This means that in 2017 more than ever a multi-dimensional approach will be required if retailers are to obtain a firm handle on South Africa's new retail reality...

Ailsa Wingfield 5 Dec 2016

Africa's shifting growth figures demand investor staying power
Africa's shifting growth figures demand investor staying powerArticle

The third edition of Nielsen's Africa Prospects Indicator (APi) Report shows that, for Africa, 2016 is proving to be 'The Year of Change'...

Issued by Nielsen 30 Sep 2016

Local consumers display 'seriously South African' brand allegiances
Local consumers display 'seriously South African' brand allegiancesArticle

A brand's country of origin is cited as equally important - or even more important - than other purchasing criteria such as price and quality in a new Nielsen Global Brand-Origin report on local versus global brands...

Issued by Nielsen 3 Jun 2016

Massive advertising opportunities for Africa's increasingly media-savvy audiences
Massive advertising opportunities for Africa's increasingly media-savvy audiencesArticle

The second Nielsen's Africa Prospects Indicators (APi) report has released key findings on sub-Saharan Africa's media consumption habits...

Issued by Nielsen 3 Jun 2016

Ailsa Wingfield
Local is lekker, say SA consumersArticle

Home-grown brands maintain a powerful hold over local consumers, with a brand's country of origin cited as equally important - or even more important - than other purchasing criteria, such as price and quality, in a new Nielsen Global Brand-Origin report on local versus global brands...

2 Jun 2016

New study explores the current psyche of South Africans
New study explores the current psyche of South AfricansArticle

The latest 'Nielsen Global Generational Lifestyles Survey' has polled 30,000 online respondents in 60 countries to better understand how consumers around the world - including those in South Africa - live, eat, play, work and save...

Issued by Nielsen 25 Feb 2016

[BizTrends 2016] 16 trends for 2016
[BizTrends 2016] 16 trends for 2016Article

These 16 trends for 2016 will dominate the media and marketing industry in South Africa and further afield this year...

Louise Marsland 16 Feb 2016

[BizTrends 2016] Africa's 2016 factors for success
[BizTrends 2016] Africa's 2016 factors for successArticle

Success in Africa depends on many factors, including agility and localisation of strategy...

Ailsa Wingfield 18 Jan 2016

Nielsen study shows it's boom time for SA's multi-billion rand baby care sector
Nielsen study shows it's boom time for SA's multi-billion rand baby care sectorArticle

South African parents are deeply invested in their families and therefore want the very best for their children - from the food they put in their mouths to the nappies they put on their bottoms, and they're willing to pay for it...

Issued by Nielsen 27 Oct 2015

SA's baby care sector booming, study finds
SA's baby care sector booming, study findsArticle

South African parents are deeply invested in their families and therefore want the very best for their children - from the food they put in their mouths to the nappies they put on their bottoms - and they're willing to pay for it...

22 Oct 2015

Nielsen launches world-first prospects ranking of sub-Saharan Africa
Nielsen launches world-first prospects ranking of sub-Saharan AfricaArticle

Global measurement company Nielsen's African Prospects Indicator provides investors in Africa with insights across a range of indicators, culminating in an unambiguous ranking of sub-Saharan African countries...

Issued by Nielsen 23 Sep 2015

Finding Africa's true prospects
Finding Africa's true prospectsArticle

African Prospects Indicator (APi) is the first ever report of its kind in the world. Released this week by Nielsen, APi is the culmination of 18 months of information collection and analysis into a ranking of sub-Saharan African countries...

Danette Breitenbach 18 Sep 2015

SA an 'innovation nation' when it comes to trying new products
SA an 'innovation nation' when it comes to trying new productsArticle

The latest Nielsen Global Survey on new product innovation has found that consumers in South Africa have a distinctly 'new world' view and are far more inclined to try new products...

Issued by Nielsen 16 Jul 2015

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