
Aesthetic Medicine
Mirror, Mirror on the wall, do you have AI capabilities? Beauty brands tap into fairytale magic
Maroefah Smith 23 Jan 2026

After studying media and writing at the University of Cape Town, Maroefah dived head-first into publishing. Going on to write more than 50 pieces in digital (Bizcommunity) and print media (Seventeen Magazine). While her primary interests are beauty and fashion, she is incredibly adaptable and can take on any topic - from AI to zoology.