MD of the Independent Agency Search and Selection Company (IAS), and partner in Scopen Africa, with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well-placed to offer commentary on marketing and advertising in the South African and international contexts. She built her career in marketing and advertising since 1974, holding directorship in both SA and British advertising agencies. She was MD of Grey Phillips Advertising in 1988.
Marketing & Media Agency Scope Insights: Reducing marketing complexity in a big tech, big data environmentJohanna McDowell 4 Jun 2020 Marketing & Media Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest viewJohanna McDowell 30 Apr 2020 Marketing & Media Agency Scope Insights: Independent creative agencies to watchJohanna McDowell 26 Mar 2020 Marketing & Media Agency Scope Insights: Marketing and communication budget increases by 78%Johanna McDowell 5 Mar 2020 Marketing & Media Agency Scope South Africa 2019 trends: Evolution or revolution? Part 2Johanna McDowell 17 Sep 2019 Marketing & Media Relationship management: Don't draw the 'divorce card' too quicklyJohanna McDowell 13 Sep 2019 Marketing & Media Agency Scope South Africa 2019 trends: Evolution or revolution? Part 1Johanna McDowell 10 Sep 2019 Marketing & Media #BizTrends2019: Vertical video, Amazon muscle and integration in 2019Johanna McDowell 11 Jan 2019 |