Still that 11-letter word in marketing and communication: I-N-T-E-G-R-A-T-I-O-NIlse Struweg, University of Johannesburg - Marketing Management 8 Aug 2019
Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn'tRirhandzu Shingwenyana 7 Aug 2019
#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash DebLeigh Andrews 26 Jul 2019
Damon Stapleton on stepping up in new position, selecting creatives of the futureLeigh Andrews 25 Jul 2019
