Research News

Last 2 days|Last 7 days|Last 30 days

More news

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

Dawn Rowlands 16 Jan 2026

On Thursday, 15 January, the world's largest online information resource turned 25 (Image supplied)

Global information resource Wikipedia celebrates 25 years

16 Jan 2026

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

A Burson study has revealed that companies with the strongest reputations earned nearly five percent ‘Reputation Return’ in shareholder value (Image source: © 123rf )

Burson: The value of reputation reveals a $7tr global economy

14 Jan 2026

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Mark Read's next move announced

24 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Kantar 5 Nov 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Outstanding Innovation 2025: Shaping the future with bold ideas

Kantar 21 Oct 2025

Kantar Media Reactions 2025: The great divide

Kantar Media Reactions 2025: The great divide

Kantar 23 Sep 2025

From ads to entertainment: How brands can win the attention war

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Kantar 27 Aug 2025

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025