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Aa-isha Hassiem
SOUTH AFRICA
#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.
Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.
[Aa-isha Hassiem] Darren Mckinon discusses what ensures a successful advertising campaign and highlights the OOH ads that have stuck with him over the years...

Posted 1 month ago | Like
Mongezi Mtati
SOUTH AFRICA
Nurturing genuine collaboration in the creative industry

Source:
Source: unsplash.com
[Mongezi Mtati] Mongezi Mtati chats to industry professionals about the importance of collaboration between client, agency and creative team...

Posted 4 months ago | Like
SOUTH AFRICA
To enter awards or to not enter awards? That is the question...

Source: © 123rf  Do awards still hold the value they did and are they worth the time and money needed to take part, asks Rogan Jansen, co-founder and creative director at the Cape Town based design studio DashDigital.
Source: © 123rf 123rf Do awards still hold the value they did and are they worth the time and money needed to take part, asks Rogan Jansen, co-founder and creative director at the Cape Town based design studio DashDigital.
[Rogan Jansen] Rogan Jansen, co-founder and creative director at DashDigital, examines the upsides and downsides of awards...

Posted 4 months ago | Like
Khensani Nobanda
SOUTH AFRICA
The Future is Female: Reframing the future, recognising women's impact on society and the economy

The Future is Female: Reframing the future, recognising women's impact on society and the economy
[Khensani Nobanda] Representation of women in marketing and advertising has sometimes lagged a bit behind in reflecting our lived experiences says Khensani Nobanda, Nedbank: group executive for marketing and corporate affairs...

Posted 5 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
Shopping like a billionaire - What's the deal with Temu?

[Karabo Ledwaba] The omnipresence of Temu has left consumers wondering if there is anywhere this retail giant can't reach...

Posted 6 months ago | Like
Petra Mc Cardle
SOUTH AFRICA
The vanishing act of decent interns: Unpopular opinion by a CEO - Wetpaint Advertising

The vanishing act of decent interns: Unpopular opinion by a CEO
[Petra Mc Cardle] The disappearance of the "decent intern" has become an enigma of epic proportions...

Posted 6 months ago | Like
Danette Breitenbach
SOUTH AFRICA
#WomensDay: Opening the glass door, embracing the sisterhood

Image supplied. Fran Luckin is the CCO of VML
Image supplied. Fran Luckin is the CCO of VML
[Danette Breitenbach] 8 March is International Women’s Day. Fran Luckin, CCO of VML, and Siyamthanda Yokwe, content director at VML talk glass ceilings and embracing the sisterhood...

Posted 6 months ago | Like
Danette Breitenbach
SOUTH AFRICA
#WomensDay: A cyclical change to the glass ceiling

#WomensDay: A cyclical change to the glass ceiling
[Danette Breitenbach] 8 March is International Women’s Day. Ogilvy South Africa's Neo Makhele and Aqeelah Kader chat about the process or lack of it for women in the creative industries...

Posted 6 months ago | Like
SOUTH AFRICA
Embracing diversity: How brands can authentically support the LGBTQI+ community

[Juandre Appelgryn] In today's interconnected world, the importance of acceptance in human interactions is more evident than ever across diverse backgrounds. The universal desire for acknowledgment is shared, fostering an environment where inclusivity thrives...

Posted 6 months ago | Like
Johanna McDowell
SOUTH AFRICA
Unlocking agency methodologies: Why understanding operations is crucial for clients

Source: © Shopright Holdings  The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Source: © Shopright Holdings Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
[Johanna McDowell] The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner…

Posted 7 months ago | Like
Danette Breitenbach
SOUTH AFRICA
Andy Rice, a true legend in our industry, passes away

Andy Rice, a true legend in our industry, passes away
[Danette Breitenbach] Andy Rice, a true legend in our industry, passed away on Tuesday morning...

Posted 7 months ago | Like
Roan Mackintosh
SOUTH AFRICA
#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024
[Roan Mackintosh] Roan Mackintosh, managing director, Africa, Incubeta says tight budgets and data complexities can be overcome in 2024...

Posted 7 months ago | Like
Dale Hefer
SOUTH AFRICA
#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less

#BizTrends2024: Dale Hefer – The year marketers become user-wranglers to get more from less
[Dale Hefer] Dale Hefer, CEO of the Nedbank IMC, says in 2024, the year of shrinking marketing budgets, marketers will have to get more from less...

Posted 7 months ago | Like
Kirsty Bisset
SOUTH AFRICA
#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024

#BizTrends2024: Kirsty Bisset - 6 trends, besides AI, likely to shape marketing in 2024
[Kirsty Bisset] Kirsty Bisset, managing director, HaveYouHeard, ignores AI and examines six other trends likely to shape marketing this year…

Posted 8 months ago | Like
Danette Breitenbach
SOUTH AFRICA
#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Source: © 123rf  The 2023 Agency Scope found that clients want to sit in the same room with their agencies
Source: © 123rf 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies
[Danette Breitenbach] Pesident & CEO at Scopen, Cesar Vacchiano shares insights from the latest Agency Scope in South Africa...

Posted 9 months ago | Like
Danette Breitenbach
SOUTH AFRICA
#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Source: © 123rf  Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
Source: © 123rf 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
[Danette Breitenbach] President & CEO at Scopen, Cesar Vacchiano shared insights from the latest Agency Scope in South Africa...

Posted 9 months ago | Like
Danette Breitenbach
SOUTH AFRICA
The Adfocus Awards: A celebration of the industry

Image supplied. Joe Public were crowned the AdFocus Awards Agency of the Year 2023
Image supplied. Joe Public were crowned the AdFocus Awards Agency of the Year 2023
[Danette Breitenbach] The AdFocus Awards are a celebration of the South African creative industry...

Posted 9 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
#Newsmaker: Pat Mahlangu, founder of Lerato Agency is IMM's emerging marketer of the year

Pat Mahlangu.
Pat Mahlangu.
[Karabo Ledwaba] Pat Mahlangu, an adept entrepreneur and marketing expert, was recently named the emerging marketer of the year by The IMM Institute South Africa (IMM) at the IMM Marketing Excellence Awards...

Posted 10 months ago | Like
Danette Breitenbach
SOUTH AFRICA
South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region

South Africa, Kenya and UAE jury chairs for Warc Effectiveness Awards Middle East & Africa region
[Danette Breitenbach] The WARC Awards for Effectiveness have announced the jury chairs of the Middle East and Africa region...

Posted 10 months ago | Like
Johanna McDowell
SOUTH AFRICA
Post pitch relationships: Keep the glow when the real work hits hard

Source: © 123rf  Marketers and agencies want to avoid a relationship that does not work following a pitch process
Source: © 123rf 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process
[Johanna McDowell] Johanna McDowell, CEO IAS says agencies and clients can keep the glow when the real work starts after a pitching process...

Posted 10 months ago | Like
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