 | SOUTH AFRICA  Photo by rawpixel.com from Pexels. |
[Zoe van der Vyver] When it comes to hiring an event planner for your corporate event, one takes it for granted that certain things are included in their mix of talents on offer, because 'they are the experts' and it's why you've hired them... |
 | SOUTH AFRICA  Image supplied. |
[Desiree Gullan] What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action... |
 | SOUTH AFRICA  © Joshua Hoehne via [[www.unsplash.com Unsplash.com]]. |
[Jennilee Peremore-Oliver] Marketers can learn a lot from Facebook's social failure when it comes to retaining an audience... |
 | SOUTH AFRICA  Photo by Flemming Fuchs on Unsplash. |
[Andrew Dabbs] We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context? |
 | SOUTH AFRICA  Photo by LinkedIn Sales Navigator on Unsplash. |
[Ronelle Bester] LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing... |
 | SOUTH AFRICA  [Jessica Tennant] Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...
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| SOUTH AFRICA  [Jessica Tennant] The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...
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 | SOUTH AFRICA  © Stasia04 via [[www.123RF.com 123RF]] |
[Leigh Andrews] With #YouthMonth just around the corner, what better time to put the focus on how to more ethically report on violence against children? Here's my first report back from Media Monitoring Africa and the UCT Children's Institute media workshop on 22 May at the Doubletree Hilton... |
 | SOUTH AFRICA  © Jeshoots via [[www.unsplash.com Unsplash.com]]. |
[Khuthalani Khumalo] On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale... |
 | SOUTH AFRICA  © You X Ventures via [[www.unsplash.com Unsplash.com]]. |
[Chanelle Segerius-Bruce] Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?... |
 | SOUTH AFRICA  DJ and comedian, Khathu Litshani. |
[Juanita Pienaar] Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu, in collaboration with Viva Nation TV... |
 | SOUTH AFRICA  [Jess Lennon] With the undeniable influx of low and no-alcohol beverages, one has to ask - who is the consumer, who is buying it and how are we advertising to them?...
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 | SOUTH AFRICA  [Nathalie Schooling] Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...
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 | SOUTH AFRICA  © Bruce Mars via [[www.pexels.com Pexels]]. |
[Kyle Warmback] If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview... |
 | SOUTH AFRICA  © Thought Catalog via [[www.unsplash.com Unsplash.com]]. |
[David Limbert] The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom... |
 | SOUTH AFRICA  © [[www.123rf.com 123RF.com]]. |
[nick feinberg] It's hard to find any outspoken, opinionated, or even slightly edgy programming. I'm reaching the end of my listening tether, where did it all go? |
 | SOUTH AFRICA  Image source: Gallo/Getty Images. |
[Mikhaila Hunter] Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds. |
| SOUTH AFRICA  © [[https://www.facebook.com/pg/Cannes.Lions.Festival.of.Creativity/photos/?tab=album&album_id=10156379556583539 Cannes Lions Facebook]]. |
[Mikhaila Hunter] From the moment you step onto the Promenade de la Croisette in the city of Cannes, where creatives from up to 100 different countries all gather for the largest international showcase of cinematic art, there is a sense of community, we are all connected. |
| SOUTH AFRICA  Image source: Getty/Gallo. |
[Mikhaila Hunter] Mikhaila Hunter of Fort writes that the time has come (some may argue it arrived a while ago) to embrace change and a shifting model for the business of creativity... |
