[Zoe van der Vyver]
Photo by rawpixel.com from Pexels.
When it comes to hiring an event planner for your corporate event, one takes it for granted that certain things are included in their mix of talents on offer, because 'they are the experts' and it's why you've hired them...
What does it take to create an effective email marketing campaign that is not only read but also engaged with? Mailers must convey a message and create an experience that entices the user to take the desired action...
© Joshua Hoehne via [[www.unsplash.com Unsplash.com]].
Marketers can learn a lot from Facebook's social failure when it comes to retaining an audience...
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We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?
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LinkedIn can be a true game-changer for B2B (business to business) companies. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B marketing...
[Jessica Tennant] Ahead of this year's IAB Summit, taking place 30 May at the Joburg Theatre in Braamfontein, we interviewed speaker Gareth Lloyd, head of Research and Analytics at 24.com, a division of Media24, to find out what to expect from his talk on 'going beyond the click' and what this year's theme of the 'new now' means to him...
[Jessica Tennant] The Loeries and YouTube recently introduced the YouTube Advertising category within Digital Communication...
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With #YouthMonth just around the corner, what better time to put the focus on how to more ethically report on violence against children? Here's my first report back from Media Monitoring Africa and the UCT Children's Institute media workshop on 22 May at the Doubletree Hilton...
© Jeshoots via [[www.unsplash.com Unsplash.com]].
On 7 May in South Africa, on the eve of 2019 general elections, while the rest of the world joined The Duke and Duchess of Sussex in welcoming the Royal Baby to the world, the low-cost airline, FlySafair, held its annual R5 Sale...
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Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services on them. So, what can the creative business owner do to replace this outdated form of marketing?...
DJ and comedian, Khathu Litshani.
Having worked in the entertainment industry for over seven years Khathu Litshani has been called producer, brand influencer, MC, event organiser and businessman and is now working on Kooking with Khathu
, in collaboration with Viva Nation TV...
[Jess Lennon] With the undeniable influx of low and no-alcohol beverages, one has to ask - who is the consumer, who is buying it and how are we advertising to them?...
[Nathalie Schooling] Nathalie Schooling, founder and CEO of nlighten debunks a couple of myths around CX...
© Bruce Mars via [[www.pexels.com Pexels]].
If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...
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The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don't disagree with the sentiment, but I do see a challenge with the word freedom...
© [[www.123rf.com 123RF.com]].
It's hard to find any outspoken, opinionated, or even slightly edgy programming. I'm reaching the end of my listening tether, where did it all go?
Image source: Gallo/Getty Images.
Underdogs have a special place in the hearts of many. Whether it's a revolt against the Romans or the ice-veined Spartans' last stand against the Persians at Thermopylae, either through superior tactics or better use of technology and resources the outnumbered often triumph against incredible odds.
© [[https://www.facebook.com/pg/Cannes.Lions.Festival.of.Creativity/photos/?tab=album&album_id=10156379556583539 Cannes Lions Facebook]].
From the moment you step onto the Promenade de la Croisette in the city of Cannes, where creatives from up to 100 different countries all gather for the largest international showcase of cinematic art, there is a sense of community, we are all connected.
Image source: Getty/Gallo.
Mikhaila Hunter of Fort writes that the time has come (some may argue it arrived a while ago) to embrace change and a shifting model for the business of creativity...