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Karabo Ledwaba
SOUTH AFRICA
How 2 African creatives won at Cannes Lions through trust and collaboration

Steve Babaeko, Tsiletso Rangaka and Andrea Quaye on the stage. Source: Karabo Ledwaba.
Steve Babaeko, Tsiletso Rangaka and Andrea Quaye on the stage. Source: Karabo Ledwaba.
[Karabo Ledwaba] Winning a Cannes Lions Award is the culmination of creativity, collaboration, and an unwavering commitment to excellence...

Posted 2 days ago | Like
Jordan Wallace
SOUTH AFRICA
Huletts Sugar celebrates South Africa's Culture of Kindness - Gorilla

Huletts Sugar celebrates South Africa's Culture of Kindness
[Jordan Wallace] This Heritage Month, Huletts is celebrating small acts of kindness that weave together to form the shared Culture of Kindness that gives our nation hope...

Posted 5 days ago | Like
SOUTH AFRICA
Spekko Rice ignites consumers' curiosity with the #7Days7Ways campaign - Wine & Roses

Spekko Rice ignites consumers' curiosity with the #7Days7Ways campaign
[Kobie Richards] In a lightning bolt campaign, set to shake up consumer perceptions, Spekko Rice recently launched 7Days7Ways on social media...

Posted 6 days ago | Like
Karabo Ledwaba
SOUTH AFRICA
MTN’s ‘unlimited’ offer hits a limit: ARB calls for transparency

[Karabo Ledwaba] In a recent ruling, the Advertising Regulatory Board (ARB) found that South Africa’s telecom giant MTN had misled consumers with its claim of offering "unlimited" calls and SMS on its SuperFlex plan, available for R299 per month...

Posted 7 days ago | Like
Karabo Ledwaba
SOUTH AFRICA
TotalEnergies SA ad ruled 'misleading' by ARB

[Karabo Ledwaba] TotalEnergies Marketing South Africa is under scrutiny for allegedly presenting misleading sustainability claims, according to a recent ruling by the Advertising Regulatory Board (ARB) dated 14 August 2024...

Posted 30 days ago | Like
Karabo Ledwaba
SOUTH AFRICA
Appeal dismissed: Woolworths' rBST-Free milk advertising deemed compliant

[Karabo Ledwaba] The Advertising Appeal Committee (AAC) has recently dismissed an appeal lodged by Dr. Tod Collins against the ARB Directorate’s earlier decision...

Posted 1 month ago | Like
Danette Breitenbach
SOUTH AFRICA
#BehindtheCampaign: Blue Ribbon's The Mmmm Yum Taste that makes mom great

Image supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything
Image supplied. Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything
[Danette Breitenbach] Blue Ribbon Bread’s latest TTL campaign from Retroviral plays on the insight that moms always get us and know everything...

Posted 1 month ago | Like
Karabo Ledwaba
SOUTH AFRICA
We buy Cars ad not derogatory to Afrikaans community, ARB rules

The ad has been ruled as not discriminatory. Source: YouTube.
The ad has been ruled as not discriminatory. Source: YouTube.
[Karabo Ledwaba] The Advertising Regulatory Board (ARB) has dismissed a consumer complaint against We Buy Cars Proprietary Limited regarding a television commercial aired on DStv’s KykNet channel...

Posted 1 month ago | Like
Karabo Ledwaba
SOUTH AFRICA
ARB rules that Always XXL ad can educate boys and girls

The complainant said the ad was inappropriate. Source: YouTube.
The complainant said the ad was inappropriate. Source: YouTube.
[Karabo Ledwaba] The Advertising Regulatory Board (ARB) has upheld Procter & Gamble’s advertisement for Always XXL pads, which features a realistic depiction of menstrual blood...

Posted 1 month ago | Like
Mongezi Mtati
SOUTH AFRICA
The building blocks of great brands

Source: © 123rf  Mongezi Mtati, brand strategist, Rogerwilco examines how top marketing executives define and strengthen their brands
Source: © 123rf 123rf Mongezi Mtati, brand strategist, Rogerwilco examines how top marketing executives define and strengthen their brands
[Mongezi Mtati] Mongezi Mtati, brand strategist, Rogerwilco examines how top marketing executives define and strengthen their brands...

Posted 1 month ago | Like
Karabo Ledwaba
SOUTH AFRICA
Fair Cape Dairies advertising complaint dismissed by ARB

The case was dismissed by the ARB.
The case was dismissed by the ARB.
[Karabo Ledwaba] The Advertising Regulatory Board (ARB) has dismissed a consumer complaint against Fair Cape Dairies regarding their full cream chocolate-flavoured milk product...

Posted 2 months ago | Like
Danette Breitenbach
SOUTH AFRICA
Second Discovery advert ruled misleading by ARB

Source: © Bizcommunity  The Advertising Regulatory Board (ARB) has ruled that Discovery has to remove or amend an advertisement for the second time in the space of less than a month
Source: © Bizcommunity Bizcommunity The Advertising Regulatory Board (ARB) has ruled that Discovery has to remove or amend an advertisement for the second time in the space of less than a month
[Danette Breitenbach] The Advertising Regulatory Board (ARB) has ruled that Discovery has to remove or amend a second advertisement in less than a month...

Posted 2 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
SAB's Corona Cero the first alcohol-free beer for the Olympics

The beer was launched in the outdoors. Source: Supplied.
The beer was launched in the outdoors. Source: Supplied.
[Karabo Ledwaba] As part of the campaign, the brand was launched in Hartbeespoort last week, featuring sports icons such as rowing champion Sizwe Ndlovu and Olympic long jump legend Khotso Mokoena...

Posted 2 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
Advertising Appeals Committee clears Netflorist's Valentines Day ad of sexism

Advertising Appeals Committee clears Netflorist's Valentines Day ad of sexism
[Karabo Ledwaba] The Advertising Regulatory Board's (ARB) Advertising Appeals Committee (AAC) has upheld the original decision dismissing a complaint against a controversial Netflorist advertisement...

Posted 2 months ago | Like
Mongezi Mtati
SOUTH AFRICA
From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands
Source: © Bizcommunity (L to r): Ogilvy UK vice-chairman Rory Sutherland and creative activist and Number 10 founder Ahmed Tilly talk to Mongezi Mtati, brand strategist at Rogerwilco, on why an emotional response to advertising is essential for brands
[Mongezi Mtati] Mongezi Mtati, brand strategist at Rogerwilco, has conversations on why an emotional response to advertising is essential for brands...

Posted 3 months ago | Like
Dawn Rowlands
SOUTH AFRICA
Africa's creative future: Leading the world through innovation and collaboration - Dentsu

Africa's creative future: Leading the world through innovation and collaboration
[Dawn Rowlands] In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries - from media and data to advertising...

Posted 3 months ago | Like
Ann Nurock
SOUTH AFRICA
Cultivating creativity through strong client-agency trust

Source: © 123rf  Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails
Source: © 123rf 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails
[Ann Nurock] Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails and means…

Posted 3 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
ARB orders Nutriwomen to change Dermacare packaging

The ARB agrees with the complainant that the Dermacare range is similar to Cerave's branding.
The ARB agrees with the complainant that the Dermacare range is similar to Cerave's branding.
[Karabo Ledwaba] The decision centres on the packaging and get-up of Nutriwomen's Dermacare product range, which L’Oréal alleged was an imitation of its Cerave skincare products...

Posted 3 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
ARB rules in favour of Woolworths in rBST-free milk ad dispute

[Karabo Ledwaba] The Advertising Regulatory Board (ARB) has ruled in favour of Woolworths after a complainant argued that the advertisement for Woolworths’ "rBST hormone-free milk" was misleading and could potentially cause unnecessary public fear...

Posted 4 months ago | Like
Karabo Ledwaba
SOUTH AFRICA
Netflix reaches 40m users for ad supported plan

Cameron Diaz is coming out of retirement and teaming with Jamie Foxx on a new action comedy, Back In Action. Source: Netflix.
Cameron Diaz is coming out of retirement and teaming with Jamie Foxx on a new action comedy, Back In Action. Source: Netflix.
[Karabo Ledwaba] Netflix has announced that it will be launching an in-house advertising technology platform by the end of 2025...

Posted 4 months ago | Like
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