Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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The power of outdoor demonstrated by bogus campaign
In 1993, in Brisbane, Australia, an outdoor company decided to demonstrate the effectiveness of billboards as an advertising medium and ran a campaign for a fictitious beer, Haka Bitter. A case study of the by-now legendary campaign has been made available on the Australian Outdoor Association's website - www.oaaa.com.au.
