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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
One in three views for free
The SABC says that only 70% of the 6.3-million households with TV sets paid for licences for the year ending in March. This figure is up on the previous year's 64%. Of the 4.4-million licensed TV-owning households 1.9-million were fully paid up and 2.5-million partially paid up. The company says that the target for the current financial year was to cut the piracy rate to 27%.








