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Danette Breitenbach
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Danette Breitenbach
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Making it easier to analyse overnight ratings
Interactive Market Systems (IMS) has launched a reporting program named ORCA (Overnight Ratings Campaign Analysis), coinciding with the move to overnight TV audience ratings. The program is designed to maximise the reporting data available and minimise the time it takes to analyse data supplied by AGB/NMR to bureaux every morning.
