Launch Factory game show nominated for SAFTA

Launch Factory's TV show's Down for the Guap, produced for Vuzu TV, has received a nomination for best game show at the 2016 SAFTAs.

With Down for the Guap nominated after just a season, in the same category as Noot vir Noot, the country's longest-running game show, Launch Factory's GM: branded content Apollo Zake feels more local formats should be recognised and celebrated.

Click through to the show screener for insight into what makes this a winning show: it speaks to youth audiences in their own language and through social media.