A Sustain Silver APEX award went to Joe Public United for client Nedbank.
Over the last four years, it can be said that Nedbank steadily, quietly and sustainably grew its retail franchise in the middle market in the face of fierce competition. The banking space has been profoundly impacted by the competitive dynamics driven by namely, the success of Capitec as a business, as well as the relative success of FNB, fueled by a strong innovation drive; these seem to stand out in the category. These business dynamics were arguably supported by aggressive communication strategies, although in both these cases the effect of product innovation and business dynamics would be hard to ignore.
