Latest newsDigital has given Africa a voice 25 May 2023 Read more Digitalisation has brought on many advances across the digital advertising industry, including increasing opportunities for automation. But is automation always the best way forward? Our Sales Director for France, Stéphane Allard weighs in. 16 May 2023 Read more In an age where consumers are growing increasingly savvy to how their data is being collected and used by the advertising industry, there's a rising expectation for more relevant ads. Research conducted by the European Interactive Digital Advertising Alliance (EIDAA), found that consumers expected ads to be better tailored considering the amount of data collected about them and would like to see better targeted ads.1 24 Apr 2023 Read more With a wealth of advertising methods available to brands it's important to note that not all advertising experiences are created equal. When it comes to the digital world, in-feed ads provide a fantastic form of advertising that delivers strong levels of attention, engagement and offers a better, more natural experience for audiences. But, before delving into in-feed's multitude of benefits, let's go back to basics. 11 Apr 2023 Read more
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