
How Ocean Basket is building for the next 30 years
Evan-Lee Courie
"Good things happen to Hyundai drivers," says the ad. Really? So, the car's perfect for picking up los flerries, but the ad doesn't say why. In fact, it says nothing else about the car to make you want to buy it, except maybe the low price, which intensifies the aura of cheapness.
Who's their target market? Acne'd post-adolescent male students unable to get laid?
This is the entire message that I'm able to glean from this ad. Unless, the point was just to try and be funny, in which case it falls flat and makes for one very lame ad, indeed.