Acknowledging women’s strength
Danette Breitenbach
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Hyundai goes from bad to worse
As far as I know Hyundai is the client of one of South Africa's most rewarded and highly regarded agency's (Jupiter Cape Town). Then why this crap, pointless ad for the release of a new car from Hyundai? (the car happens to be an Elantra in case you missed it.)
The ad opens on a stadium (circus) packed full of people. Next thing, an Elantra shoots up a ramp and flies through a burning ring. As the car comes to a halt, out pops a family all dressed like Evil Knevil.
