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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
''Account managers have become highly paid messengers''
''They do not contribute strategically to my brand, they do not understand the media options and their strengths, they do not provide good service and they defend expensive advertising proposals made by the ad agency without considering alternative solutions.''
So what do you think..? This was thrown at me (an advertising student) by someone trying to put me off account management as a specialisation. Please tell me what how you feel about it!
