One of the first Loeries Masterclasses for the day was hosted by Brand SA. Sithembile Ntombela, acting chief marketing officer of Brand SA, opened the floor for speakers stating that the session was about building the South African brand, and how all stakeholders can (and should) be involved...
Angie White 22 Aug 2019
Kfm 94.5's Mamohau Seseane talks to us about the future of radio, how young voices can make a change in the industry and what brands need to keep in mind when marketing to the youth...
Juanita Pienaar 28 Jun 2019
Africa's new digitised youth population, Generation Z, will define Africa's digital future and these are the skills they will need to do it...
Louise Burgers 8 May 2018
A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?
Louise Burgers 2 May 2018
Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...
Jessica Tennant 7 Feb 2018
The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...
Nandi Zambodla 12 Jan 2018
South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...
Ernst Wittmann 2 Nov 2017
Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history...
Antoinette Pombo 31 Oct 2016
If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf...
Antoinette Pombo 5 Oct 2016
Millennials represent the largest segment of the population and are our first truly digital natives. Do you know how to get in touch with them...
Nandi Zambodla 22 Jul 2016
At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay...
Ann Nurock 10 Mar 2016
Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...
Antoinette Pombo 11 Mar 2015
Technology is reconfiguring economies at such a rapid pace, creating new markets and opportunities that African youth can capitalise on. But how?
Jean-Claude Bastos De Morais 13 Jun 2014
There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor".
Veli Dlamini 7 Feb 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.
Ryan Williams 29 Jan 2013
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013
All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant...
Doug Mayne 28 Jan 2013
I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters.
Thomas Oosthuizen 28 Jan 2013
The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.
Gisèle Wertheim Aymés 25 Jan 2013
The following are my thoughts on trends that will emerge in the retail and shopper marketing space in South Africa.
Bernard Matlhaga 24 Jan 2013