Advertising

Articles

Creativity in a 4IR world

Creativity in a 4IR world

Yatish Narsi 4 Nov 2019

Image credit: Kristopher Roller on Unsplash.

Don't confuse desktop research with inspiration

David Limbert 11 Oct 2019

Image credit: Elena Koycheva on Unsplash.

Is social media killing advertising?

Andrew MacKenzie 9 Oct 2019

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How to create TV ads that deliver REAL business results

Cristina de Vierna 8 Oct 2019

Image credit: Vanilla Bear Films on Unsplash.

Video, the new document: Where do you start?

Travis Bussiahn 1 Oct 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

Image source: Gallo/Getty.

The SA consumers with the power to make or break brands

Louise Burgers 12 Sep 2019

Image credit: Jason Leung on Unsplash.

Who killed the copywriter? The death of the English language in advertising

Manqoba Zondi 12 Sep 2019

Image credit: 95C from Pixabay.

Reaching the base-of-the-pyramid consumer

Lorraine Gwewera 10 Sep 2019

Image credit: Alex on Unsplash.

Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

Andrea Quaye has been awarded the Marketing Leadership and Innovation Award for 2019. Image supplied.

#Loeries2019: Andrea Quaye wins the Marketing Leadership and Innovation Award!

Juanita Pienaar 23 Aug 2019

#Loeries 2019: Brand SA tells untold stories

Angie Lawrence 22 Aug 2019

Image credit: Joshua Earle on Unsplash.

Digital advertising is changing and so should our tactics

Yvette Gengan 19 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.

Joburg to host first Advertising Week Africa

Louise Burgers 12 Aug 2019

Image credit: Clarke Sanders on Unsplash.

I am Woman: More than a mother, a wife and a home cleaning enthusiast

Yaw Dwomoh 8 Aug 2019

Image credit: Sylvie Tittel on Unsplash.

The impact of plain packaging on brand value

Catherine Kruger 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

VR will reshape our entertainment experiences

VR will reshape our entertainment experiences

Ernst Wittmann 29 Jul 2019

Image credit: Coca-Cola Company.

Fortune favours brave(r) brands

Arisha Saroop 26 Jul 2019

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Advertising: Making it mean something

Damon Stapleton 24 Jul 2019

Image credit: William Iven on Unsplash

An introduction to evidence-based marketing

Kirsty Dugmore 16 Jul 2019

Data-driven marketing and advertising; and how to harness new customer data insights

Data-driven marketing and advertising; and how to harness new customer data insights

Rirhandzu Shingwenyana 12 Jul 2019

Ad Tech Masterclass in Nigeria.

Creating a brand safe environment for advertisers in Africa

Louise Burgers 11 Jul 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Jessica Tennant 5 Jul 2019

Advertising can lead the charge on climate change. Here's how

Advertising can lead the charge on climate change. Here's how

Andrew MacKenzie 3 Jul 2019