Established in 1979, Motivate Media Group operates in partnership between Ian Fairservice and H.E. Obaid Humaid Al Tayer. With a staff of over 200 experienced professionals based out of the Dubai headquarters, Abu Dhabi and London offices, Motivate's wider publishing expertise includes award-winning print and digital titles such as What's On, Emirates Woman and Gulf Business. As well as books and magazines, Motivate also produces content across other platforms including video, digital media, cinema and events.

Mission Statement

Develop integrated communication channels that entertain inform and enrich.

Vision Statement

Provide innovative content that spans multiple platforms.

Social Footprint

Motivate Media Group has always maintained a strong commitment to giving back to the community. For several years we have had the opportunity to work with numerous NGO's and charitable organisations to give a voice to the numerous causes they stand for across our various platforms.

We have provided charities with access to effective communication and media influence through our portfolio of brands across magazines, books, online media, events and cinema. This has helped the organisations drive their fund-raising activities in addition to driving awareness around their causes.

Throughout the company, our team's passion has been central to our CSR efforts. The team's sheer enthusiasm in championing various causes has helped us keep community at the heart of what we do and define who we are, taking part in charitable initiatives in their personal as well as professional capacities.

We have created award winning CSR campaigns and in recognition of our efforts, in 2017, we were awarded bronze in the annual middle east CSR awards.