| Are you serious? |
| You think it's a good thing when a website looks like a Vegas strip? You think it's a good thing when Google approaches a company? Without being too critical here, I do understand that advertising plays an important part of supplementing the bottom line of main portal businss, and that keyword searches plays a more direct role in targeting, but that's exactly how it should be. Cut back with the ads, make the website more presentable and perhaps you may even attract even more people. Most people that I know would never dream of using Ananzi for local search. You simply fire up google.co.za and do a ZA search. Seeing as though this is already the case, I think this is merely a formality before shutting the door one last time on Ananzi. A simple lesson to be learned here, if you don't give the audience what they want, they will simply go somewhere else. I don't know to what extent this collaboration extends, but if I were ananzi bosses, I'd do a complete overhaul of the website and perhaps even a brand rebuild. They've always had a great idea, but a very mediocre way of implementing it. |
| theboot [17 Apr 2008 17:23] |
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