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Agreed
Thank you to the person that had a positive thing to say.The only reason Pepsi SA used Beckham, Carlos ,Ronaldinho and the like was because because they were piggy - backing on the international campaign. This very campaign proved highly successful for the re introduction of the Pepsi brand into the country. In addition, this very campaign sent shock waves through the Coke establishment within this country.Since that time Pepsi have had more tremendous campaigns. Christina, World cup cricket with SA players and now BEP.This advertising is focusing on the desired target market.Go ahead all of you pesomists - be negative. The blue train is coming!
 
B D  [09 Aug 2007 14:25]
 



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