| They call it TARGET MARKETING!!! |
| Safiso - maybe the guys at Ford realised that the 20% can't afford luxury vehicles such as BMW X5's, Mercs and Jeep Cherokee's - hench following the basic rule of targeting the people that can afford your product. As you rightly said: the buying power does not lie with the 20% so a cheeper alternative need to be supplied. |
| ZAF [17 Jul 2006 22:42] |
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