| On the other hand- remember AIDA |
| Remember the AIDA model. Well I think this one got your Attention and Interest. If they can come up with a good sales promotion I think it will also arouse Desire and ultimately leading to Action. They've done it before, but for poor supply channels and management in general. They’ve obviously done their SWOT analysis and noted the gap (i.e. the growing black middle class. Always bear in mind that the SA market is never too shire to try new products hence the influx of Asian cars. |
| ProAct [04 May 2006 09:35] |
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