| So much wrong with THAT ad! |
| There is just so much wrong with that ad that one does not know where to start. Using global stars has been effective in some ad campaigns - I just don't think it will work for Pepsi. Plus David Beckham is so OVERUSED to endorse so many products that are unrelated to what he does that he is losing effect (in my eyes). Then the actual ad itself is simplistic and has no clear coherent message. Why introduce a new feature to a market that has not been exposed to the product for a few years. They should be trying to re-establish some sort of continuity and not introducing the new addition! And who are they trying to appeal to with the construction side scenario in any case? Pepsi is going to have to dig deeper than that to try and make inroads into a market that Coke has made their own - this will just not cut it! |
| Trixxx [04 May 2006 09:19] |
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